Essay about Huck Finn - 1994 Words

Racism and Slavery in Mark Twain’s Huckleberry Finn Throughout Mark Twain’s Huckleberry Finn, racism and slavery are two major thematic concepts pulsing through the novel. Through incidents, comments made by the characters, and statements by the narrator, Twain enables the readers to observe the attitudes of the people concerning discrimination and involuntary servitude before the Emancipation Proclamation. Not only does his use of language and comments help the reader better comprehend the social attitudes of the time period, it also enlightens the audience of Twain’s attitude towards slavery and racism. Twain is known for voicing his opinions and observations through characters, and in this novel it is no different. The audience is†¦show more content†¦Twain uses Pap’s stupidity to show how racism was for the uneducated. Huck does not describe Jim as harshly as Pap suggesting, through traits and characteristics, he is a better person that Pap. H e does not say anything negative about his physical appearance. He does call him a â€Å"nigger,† however that was socially acceptable at that time. In fact, Twain makes Jim a better, more caring father figure to Huck. Jim actually cares for Huck’s well-being when he says, â€Å"Goodness gracious, is dat you, Huck? †¦ Its too good for true, honey, its too good for true. Lemme look at you chile, lemme feel o you. No, you ain dead! yous back agin, live en soun, jis de same ole Huck—de same ole Huck, thanks to goodness! (63). Twain makes Jim the good guy and Pap the bad guy to show how African- Americans are not all bad and whites are not all good. He expresses through these two characters that blacks can actually be better people than whites, going against most beliefs back then. Next, when Jim escapes from Miss Watson and finds Huck, Huck is happy he has someone to pass time with. Forgetting about the moral standards of society he says, â€Å"I was ever so glad to see Jim. I warn’t lonesome now†¦Then I says, ‘It’s good daylight. L’es get breakfast. Make up your campfire good’† (31). Again Twain used the relationship between Huck and Jim to show true caring. Also, according to the normal standards of societyShow MoreRelatedHuck Finn1657 Words   |  7 Pageswished I was dead (221). Mark Twains, Adventures of Huckleberry Finn, is a tale about a boy in search for a family and a place he can truly call home. Through his adventure, he rids himself of a father that is deemed despicable by society, and he gains a father that society hasnt even deemed as a man. This lonely and depressed young boy only finds true happiness when he is befriended with a slave named Jim. Although Huck Finn was born and raised into a rac ially oppressive society, it is throughRead MoreEssay on Huck Finn822 Words   |  4 Pages Huck Finns relationship with slavery is very complex and often contradictory. He has been brought up to accept slavery. He can think of no worse crime than helping to free a slave. Despite this, he finds himself on the run with Jim, a runaway slave, and doing everything in his power to protect him. Huck Finn grew up around slavery. His father is a violent racist, who launches into tirades at the idea of free blacks roaming around the countryside. Miss Watson owns slaves, including Jim, so thatRead More Huck Finn Essay892 Words   |  4 PagesHuck Finn I recently read the book Huckleberry Finn by Mark Twain. This story deals Mainly with a lost boy escaping his harsh existence, and a slave trying to reach freedom. During the course of this book, the slave Jim, and the Boy Huck Bond with each other. I enjoyed this book immensely for a couple different reasons. While I liked the story, and the plot kept me interested, the real reason I found myself enjoying this book so much, was Mark Twain’s use of the underlying theme of racismRead More Huck Finn Essay568 Words   |  3 Pagesuses his novel, The Adventures of Huckleberry Finn, to explore and makes fun of many problems facing American society. Huck, the main character, is considered a boy who is under pressure to conform to the aspects of society. Jim, who comes along with Huck, is a runaway slave seeking freedom from the world that has been denied it to him for so long. Throughout the entire novel Twain uses satire to show problems with society. Early in the novel, Huck scampers away with his good friend Tom and hisRead More Huck Finn Essay900 Words   |  4 Pages Tim Lively Critical Analysis: The Adventures of Huckleberry Finn Setting: Late 1800’s along the Mississippi River Plot: When the book begins, the main character, Huck Finn possesses a large sum of money. This causes his delinquent lifestyle to change drastically. Huck gets an education, and a home to live in with a caring elderly woman (the widow). One would think that Huck would be satisfied. Well, he wasn’t. He wanted his own lifestyle back. Huck’s drunkard father (pap), who had previouslyRead MoreEssay on Huck Finn941 Words   |  4 Pages Huckleberry Finn nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;The Adventures of Huckleberry Finn is one of the greatest, most daring novels in the world. Mark Twain’s style helps to realistically portray early America. Mark Twain tells the story through the voice of Huck, the very kindhearted main character. Everything that Huck says reflects the racism and black stereotypes typical of the era. This has lead to many conflicts from readers since the novel was first printed. HoweverRead MoreHuck Finn Essay1835 Words   |  8 PagesThe Adventures of Huckleberry Finn By Mark Twain By Brenda Tarin British Literature 2323 Lois Flanagan January 27, 2009 Tarin ii I. Introduction II. Biographical sketch of author A. Past to present B. Experiences and achievements III Plot analysis A. analysis of plot structure 1. Exposition 2. Complication 3. Crisis 4. Climax 5. Resolution B. Theme of plot IVRead MoreRacism In Huck Finn1867 Words   |  8 PagesIn The Adventures of Huckleberry Finn, the main character Huck encounters many racist people and ideas. As Huck goes on his adventure, he learns about society, it’s people and it’s beliefs. He then has to take what he has learned about society’s people which includes slaves, and decide if society’s beliefs are correct or incorrect. Throughout the novel, he sees how assimilated the people are with the racist ideas of society. In The Adventures of Huckleberry Finn Mark Twain uses satire to suggestRead MoreEssay on Huck Finn2499 Words   |  10 Pages Throughout the Mark Twain (a.k.a. Samuel Clemens) novel, The Adventures of HuckleBerry Finn, a plain and striking point of view is expressed by the author. His point of view is that of a cynic; he looks upon civilized man as a merciless, cowardly, hypocritical savage, without want of change, nor ability to effect such change. Thus, one of Mark Twains main purposes in producing this work seems clear: he wishes to bring to attention some of mans often concealed shortcomings. While the examplesRead MoreArgumentative Essay Huck Finn958 Words   |  4 Pagesï » ¿ Argumentative Essay: Should The Adventures of Huckleberry Finn be taught in school? Daniel Perez Period 1 10/30/14 The Adventures of Huckleberry Finn is a novel based on the journey Huck, a young boy with an abusive father, and Jim, a runaway slave, have down the Mississippi River to Free states for an end goal of freedom. Freedom means different things to both of them, to Huck freedom means to be able to do what he wants and not be â€Å"sivilized†, while Jim’s definition of freedom is

Top Ten - 1569 Words

Top Ten Assignment The Enlightenment and Romanic Ages produced numerous masterpieces in art, music, architecture, and literature which people still enjoy today. These opus magnums along with the philosophies during the two periods are reflections of the developments in world events and cultural patterns. This paper will present two pieces of art, music, architecture, literature, and philosophy from the Enlightenment and Romanic Ages that best represents the developments patterns from that time. Philosophy in the Enlightenment Age focused on an individual’s right to life and liberty. One example of a philosopher from this age is Thomas Jefferson. He famously wrote the Declaration of Independence (1776) that the Continental Congress†¦show more content†¦However this was changed once Beethoven’s opinion of Napoleon changed with the dictators’ actions. These two music pieces are examples of how politics and peoples behaviors of the times can influence music. Architects demonstrated dedication and passion for their hard work during the Enlightenment Age. Sir Christopher Wren designed St Paul’s Cathedral that began as an idea in 1688 was declared completed on Christmas day in 1711. Wren was told to design a building that was â€Å"handsome and noble to all the ends of it and to the reputation of the City and the nation† (St. Pauls Cathedral, 2013). In addition Notre Dame that shows the characteristics of the architecture during th e Enlightenment Age with sharp edges and defined steeples. Although close in comparison to the Gothic style Notre Dame is different in the lack of gaudy and ark interiors in the Gothic Style. The Romantic Age brought different styles of architecture and structural design such as bright soaring spaces, large windows, and the use of statues called Gothic Architecture. Two classic examples of the Gothic Architecture are the Palace of Westminster, in London that began construction in 1840 and was finally completed in 1890. Torre de Jesus, in Spain which was built in 1707 is another example of Gothic Architecture. During the Enlightenment Age writers explored themes such as reversals of personal status, social, geographical explorations, and comparisonShow MoreRelatedThe Top Ten Most Twitter1474 Words   |  6 PagesJournalists can see which topics the audience is interested by looking at this information and continue to report on these hot topics. The top ten most followed twitter users are not media organizations or corporations, but individuals. Researchers and Cornell and Yahoo analyzed how information spreads from media to the masses. They found that a new class of semi-public individuals consisting of authors, bloggers, journalists, and subject matter experts have become part of an important niche on twitterRead MoreDell s The Top Ten Computer1008 Words   |  5 Pagesvery on whether you get a special made computer or if you get a stock computer. Computers usually have a memory, Motherboard, video card, fans, optical drives, and processors. And that is just touching the surface of computers. I will compare the top ten computer companies on what they compose the computer of or put in the computer in easier terms. Dell is a privately owned technology company that is in round rock, Texas and is named after the person who started it Michael Dell. Dell doesRead MoreThe Top Ten Myths About Prayer Essay938 Words   |  4 PagesThe Top Ten Myths About Prayer By David Jordan Mar 26, 2008 Prayer is difficult. Surely God doesn t listen to me. I really don t know how to pray. These nagging questions are simply myths about prayer. 1. It s hard to pray. That s what is so much fun about a myth. It s easy to show the truth through it. Praying is easy. Like anything else, if you want to do it really well, okay, that will take a little time. But, think of all the prayers that will be answered on your way to getting good atRead MoreTop Ten Advertising Agency in India11316 Words   |  46 PagesTop Te‘Advertising’ is a medium meant to propagate ideas to people using any means of communication. Liberalization has empowered advertising and has completely changed the Indian advertising scenario. The major areas touched by advertising are FMCG’s food market, cosmetics etc. Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other hand, advertising can be perceived as a means to sellRead MoreTop Ten Stories : Summer 20162181 Words   |  9 PagesBen Stefadu Mrs. Nagi 2nd Hour Top Ten Stories: Summer 2016 Brexit: At the end of June, Great Britain made the decision to leave the European Union. A referendum was held where more than 70 percent of the UK voted(more than 30 million people). It resulted in a 52 to 48 percent win for those in favor of leaving. When dividing the United Kingdom into its sovereign states the division can be seen clearly: England and Wales voted strongly for Brexit, while Northern Ireland and Scotland backed up stayingRead MoreTop Ten Biggest Dams in Asia15124 Words   |  61 PagesThe Ten Biggest Dams in Asia Human’s never ending need of water dates back from the start of our existence. In the earlier days our ancestors have always been relying on the naturally occurring dams found in nature. But with the rapid increase of population, these natural dams are now very insufficient in providing enough water to supply the peoples demand for water. With a problem comes a solution, our early ancestors needed to find a more efficient way of getting and storing water for their needsRead MoreTop Ten Places To Live In America Essay1053 Words   |  5 PagesTOP TEN PLACES TO LIVE IN AMERICA ON A BUDGET (2017) This article is basically a list of the top 10 best places to live in America on a budget. Various cities were looked at and critically studied to determine the top ten. The ranking of these cities is based on economics, housing, amenities, crime rate, infrastructure and a host of other very important factors. After considering this factors, here are the top ten 10. Baton Rouge, Louisiana Baton Rouge, the capital of Louisiana, in the United StatesRead MoreThe Top Ten Reasons Marijuana Should Be Lega1264 Words   |  6 PagesThe Top Ten Reasons Marijuana Should Be Legal Prohibition hasnt stopped the use and domestic production of marijuana -- its time everyone faced this. September 1, 2007   |          LIKE THIS ARTICLE ? Join our mailing list: Editors note: There are millions of regular pot smokers in America and millions more infrequent smokers. Smoking pot clearly has far fewer dangerous and hazardous effects on society than legal drugs such as alcohol. Here is High Timess top 10 reasons that marijuana shouldRead MoreTop Ten Industries Hiring Project Managers2052 Words   |  9 PagesTOP TEN INDUSTRIES HIRING PROJECT MANAGERS written by: joserantoine TOP TEN INDUSTRIES HIRING PROJECT MANAGERS INTRODUCTION In this article, we look at the top ten industries in the United States that are hiring Project Managers right now. It is hoped that those who have an interest in Project Management as a career may be able to focus their attention where there is the greatest opportunity for employment. The Project Management Industry, since 2008, has gone through a radical transformationRead MoreThe Top Ten Academic Professional Integrity Elements1443 Words   |  6 PagesRUNNING HEAD: The Top Ten Academic Professional Integrity Elements As a student at American InterContinental University we all have a certain code we must follow. Being a professional student, my duty is to abide by the rules of honesty set by the college to be professional at all I do. The code of honesty set by the college states, â€Å"that I pledge that all test taken and work submitted by me will be my original own ideas and of my own efforts.† (Student Handbook, 2011) Showing honesty in any

Goal Visualization of Attack and Analysis †MyAssignmenthelp.com

Question: Discuss about the Goal Visualization of Attack and Analysis. Answer: Introduction Games can be said the best example of time passing for any human being, be it video game or game that are played in the field or any other type of game. In this paper the concept of goals in a game will be discussed. Every game must have a purpose r goal to be solved, if there is no motive then the player will not have any interest in the game after a certain time. Games has already explored a huge concept possible ranges and are to be explore more. Goals can be defined as the aim of doing or completing a certain task (Hibi et al., 2015). In video games the basic aim is to complete the real goal that is completing of the goal that the game is designed for. There are few types of goals that are implement in any game, Point competition: The point completion is to collect the maximum point by the end of the game. Scoring points opens up new goals of a game or opens up new possibilities. Races: Here the goal is to get to the best position available or scoring the best point. An example of this is the NFS racing game where the aim is to achieve the first position in any race. Elimination: Here the concept is to achieve the best position or else to get eliminated from the race (Putri, Suyanto and Al Fatta,, 2017). A good example of this is the chess game, where if the movement of the operation of is better the users avatar gets eliminated. Real goals: The Real goal can be explained as the one task which is needed to finish at the end of the game. An example of this is the FIFA football game, where the main aim of a plyer is to represent as a dream foot ball player one wishes to become in real life. Sub goals: Sub goals can be defined as the goals which needs to be completed aside from the main goal. One of the best expel of this is the FIFA games, manager mode or the player mode. In the beginning of the video games, the first ever video game developed, the aim was to play tennis like game between two plyers, subsequently the games developed, and the aims and the objectives became more advanced with the graphics of the games (Mun, 2015). As the games developed further, the concepts and types of the challenges and the goals increased. In the FIFA 2018 editions which is virtual foot game, the primary goal is to complete the journey of a player from being selected in a specific club and to become one of the best player subsequently. The there are also sub goals where the user needs to complete other thigs like the manager part, scoring goals, completing drills and earning points. Conclusion Thus, concluding the topic it can be said that the goal is one of the major aspect for any developer who is designing a game. A game without a goal is a game without any reason to play, and hence is a must need. References Easports.com. (2018). FIFA 18 - Soccer Video Game - EA SPORTS Official Site. [online] Available at: https://www.easports.com/fifa [Accessed 25 Mar. 2018]. Hibi, H., Kameoka, Y., Uchiyama, S. and Yamamoto, Y., 2015, November. Visualization of attack and analysis of play affect goal in soccer game. InICT and Knowledge Engineering (ICT Knowledge Engineering 2015), 2015 13th International Conference on(pp. 15-18). IEEE. Mun, J., 2015. The effect of game playing, goal orientation, and game difficulty level on subsequent creative new product development outcomes: A multi-process account. Putri, P.H., Suyanto, M. and Al Fatta, H., 2017, November. Perancangan Game Design Document Serious Game Permainan Tradisional Angklek Sleman Yogyakarta. InSeminar Nasional Informatika (SNIf)(Vol. 1, No. 1, pp. 1-7).

Symbolism in A Streetcar Named Desire Blanches Essay Example For Students

Symbolism in A Streetcar Named Desire Blanches Essay Dubois mysterious lifeIn Tennessee Williams play, A Streetcar Named Desire, the character of Blanche Dubois is a vivid example of the use of symbolism throughout the play. Blanche wants to view things in an unrealistic way. I dont want realism. I want magicI try to give that to people. I misrepresent things to them. I dont tell truth, I tell what ought to be truth (Blanche p.117). She doesnt want reality; instead she wishes to view a rose-colored version of life that goes along with her old-fashioned southern belle personality. Blanche doesnt want to face the reality of her problems. She wants everything to be softened and dimmed for her, just as the light is softened and dimmed by the shade. Light often symbolizes truth, which is why she doesnt like to stand in an illuminated room. She hides from reality and lives in a world of her own creation. I cant stand a naked bulb, any more than I can a rude remark or a vulgar action (Blanche p.55 scene 3). She had bought a little colored paper lantern to put it over the light bulb, so the room could get that mysterious touch that she wanted. Soft people have got to shimmer and glow- theyve got to put on soft colors, the colors of butterfly wings, and put a paper lantern over the light It isnt enough to be soft. Youve got to be soft and attractive. And I-Im fading now! I dont know how much longer I can turn the trick (Blanche p. 79 scene 5). Blanche can also now look at herself in the more favorable dimmed light, where the passage of time isnt quite as visible. Unde r this precept, she doesnt have to accept her fading beauty. We will write a custom essay on Symbolism in A Streetcar Named Desire Blanches specifically for you for only $16.38 $13.9/page Order now In the play she is constantly taking luxurious baths, which reflect her necessity to cleanse herself of her awful dealings, to rid her body of the grit of everyday life and the harsh, unforgiving world that surrounds her, all freshly bathed and scented, and feeling like a brand new human being! (Blanche p.37 scene 2). She feels dirty and wants to release all her sins, taking long baths until her skin crumbled. It is her way of liberating all those problems that made her wish to start her life over, leaving her past life at Belle Rve. Arriving at Elysian Fields is the best thing that happens to Blanche, because nobody knows her and she believes she can start a new life again with no regrets, in her own way.Blanche also mentions the meaning of her name. Its ironic because it means white, which stands for purity, and because of her promiscuity and past actions, it doesnt apply to her. .. Its a French name. It means woods and Blanche means white, so the two together mean white woods (Bla nche, p.55 scene 3). ..My birthdays next month, the fifteenth of September; thats under Virgo.. Virgo is the Virgin (Blanche p.77 scene 5) Besides the so-called purity her name implies, Blanche also brings to attention her astrological sign. Supposedly, Virgo implies, and stands for, virginity. Blanche certainly isnt pure anymore, due to all the actions that she has committed, including losing her job as a teacher as a direct consequence of having an affair with a seventeen year old. Although the author doesnt state the reasons for the affair, it can be implied that it was a desperate attempt from Blanche to retain her quickly fading youth. Throughout the play the Williams shows how Blanche turns promiscuous, and why her astrological sign certainly doesnt match with her personality. Due to her relations with other men, the author makes it clear that virgin isnt a good way to describe Blanche. As stated, society is composed of people with a lot of different thoughts and styles, yet a s time passes, things change and views and ideals arent the same. Blanche Dubois isnt the classical heroine usually portrayed, but she expresses and shows how some people hide their true nature or believe that there is some type of protocol for living life. Blanche represents a deep-seated attachment to the past. Her life is a lesson in how a single tragic event can ruin the future; her refusal to come out of the time warp and cope with the real world, makes her unrealistic and flighty. She convinces herself that she has remained pure because inside, I never lied. She knows that her soul, or inner self, remained uninvolved in her physical encounters. Blanche is a truly tragic heroine. She was, indeed, capable of supreme sacrifice and that is one of the main reasons in why Williams wants to show and express her character through the heavy usage of symbolism.

Harsher Penalties For Violent Offenders Essays - Penology

Harsher Penalties for Violent Offenders? Should violent offenders be forced to face heavier penalties for their crimes? I think so. And that there should also be some reforms made to our penal system. The death penalty serves its purpose, it kills, instills fear, and generally wastes tax-payers time and money. I think we need stiffer penalties as an alternative to the death penalty because some of the penalties we have now are becoming ineffective, because a lot of them are very expensive, and because many violent offenders are repeat offenders. When a violent crime is committed, after the court proceedings are over, and if the accused is found guilty, the jury may rule that the criminal should be incarcerated for life. In which case the criminal is brought to a penitentiary, given a home, food ,clothing and possibly a job. I realize that there are people out there who believe that the system we are currently using is acceptable. In which case, they may argue that the criminals of today are just misguided and misunderstood. They are the ones who want less crime, and a hardly demeaning lifestyle for criminals. What is the point of having a life sentence? We have people who have killed in cold blood, sitting in jail to rot. This makes me think. Why should a criminal live better than I am? We give the criminals of today too much credit and not enough hard time. I would give them enough food to live on, a cot, toilet, and sink. if more people could read the college essay I read before writing this they would understand. The writer says in his paper that even though the death penalty is used in a state, there is not usually a change in the crime rate. This means that no one is afraid of it. If we would start punishing criminals, with punishments other than death or a life sentence or two, and stop hosting a criminal open house, we would stop spending so much money on rehabilitation. In a selection from my source, the author writes: ?Many moral concerns are brought up by the death penalty used as punishment. The Bible (Genesis 9:6) says, ?Whosoever sheds man's blood, by man may his blood be shed.' This classic argument in favor of the death penalty has usually been interpreted as a proper and moral reason for putting a murderer to death. ?Let the punishment fit the crime' is its secondary counterpart. Both quotes imply that the murderer deserves to die and it was his own fault for putting himself on death row... In Florida, it costs $3.2 million on each death row inmate, compared to about $535,000 for an average of 40 years for each prisoner sentenced to life. This is a huge amount of taxpayers' money, but the public looks at it as an investment in safety since these murderers will never kill again.? Most violent offenders are in fact, repeat offenders. The only reason is because we as Americans in our justice system don't place enough emphasis on the fact that once a crime is committed and a convicted felon is placed in prison, they can get out early for good behavior, or on a work release program; to commit their crimes again. Is it fair that a criminal is sentenced to 20 years, serves three or four out of that 20 and is released? Repeat offenders should not be released until there is a guarantee that they will not commit a crime again. Hopefully, by your reading this you have begun to think about why harsher penalties should be imposed on violent criminals. Hopefully, it has also answered any questions you might have had about repeat offenders, the ineffectiveness of our punishments on them, and the money tax-payers pay into our nations criminal offenders. Works Cited Page Capital Punishment a report by Tom Guilmette www.academic.marist.edu/guiltr/cappun.html

3 Cases of Suspensive Hyphenation That Are Missing a Hyphen

3 Cases of Suspensive Hyphenation That Are Missing a Hyphen 3 Cases of Suspensive Hyphenation That Are Missing a Hyphen 3 Cases of Suspensive Hyphenation That Are Missing a Hyphen By Mark Nichol When an adjective can be shared between two nouns to form a pair of parallel phrasal adjectives modifying another noun, the first instance of the simple adjective can be elided so that it is implied. However, writers often neglect to provide, in the form of a hyphen, a signpost identifying the elision. Here are three sentences featuring that flaw, followed by a discussion about, and a revision of, each. 1. The film covers the scene’s considerable sprawl, from the sketchy clubs and apartment dwellings to the bands and the drug and booze-fueled chaos that followed them. This statement refers to drug chaos and booze-fueled chaos. Obviously, the writer means â€Å"drug-fueled and booze-fueled chaos† but knows the rule described in the introduction to this post; in this case, fueled has correctly been omitted from drug-fueled, the first of two phrasal adjectives. However, the first element of the first phrasal adjective must be followed by a hyphen to signal that the elision is taking place: â€Å"The film covers the scene’s considerable sprawl, from the sketchy clubs and apartment dwellings to the bands and the drug- and booze-fueled chaos that followed them.† 2. This strategy breaks the training material up into several 2-3 minute videos. As constructed, this nonsensical sentence refers to something called minute videos; it refers, in quick succession, to several of them and 2–3 of them. The problem is that the writer knows that a hyphen should link a range of numbers (actually, a dash should, but many publications use a simple hyphen, so the point is acceptable) but errs in applying that rule in this case. This statement is complicated by the need for a phrasal adjective to modify â€Å"videos† with a reference to length, and â€Å"2-3-minute videos† is obviously not correct. The solution is to replace the symbol indicating a number range with to and refer to â€Å"2-minute to 3-minute videos,† though the first instance of minute can be deleted and implied: â€Å"This strategy breaks the training material up into several 2- to 3-minute videos.† 3. Why can’t humans hear infra and ultrasound? Here, the suspensive omission is part of a closed compound. This strategy is technically valid (the proper form is â€Å"Why can’t humans hear infra- and ultrasound?†) but in practice often awkward. In this case, forgo the elision: â€Å"Why can’t humans hear infrasound and ultrasound?† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Writing Prompts 101Capitalization Rules for the Names of Games10 Tips About How to Write a Caption

A Comparison of Different Software Methods Thesis

A Comparison of Different Software Methods - Thesis Example Businesses have grown over the years and web is an integral component of the business world. The global industry has seen the advantages of managing business, reaching out to customers in an interactive mode and selling products and services online through e-Commerce. Once the business logic is set, the web applications play a pivotal role in business decision making. For long the IT industry is building tools and testing has always been an integral part of the software development life cycle. Ralph Grove specified that though the purpose of testing is to ensure that web applications work correctly but the practical side is to identify the errors in it (Grove 218). Software development will have errors in it and identification and correction of the same is what is called debugging of the software. In earlier days, testing commenced only when the coding was complete but nowadays it is more an integral part and goes concurrently along with coding. Testing happens in various phases and planning needs to be done from the commencement of a web application. There needs to be prototypes developed as per the user specifications. The testers need to simulate the working environment of the users all across the globe; therefore compatibility plays an important role. They need to understand that there will not be any software or plug-in installed separately by the users and should be readily available for deployment of the web application. In this thesis, there will be five web application testing methods which shall be defined and elaborated. The theory will be illustrated and compared with the practical web application. Out of these five three will be chosen. There will be real time web applications chosen from public websites where a detailed theoretical and practical comparison made and the application of the chosen testing methods. This will give an insight to the researchers as to the practical problems faced by the developers and users if the application is not prop erly tested. Care needs to be taken on various fronts where problems need to be identified beforehand and measures taken to ensure smooth deployment and gradual up-gradation of the web application software.

Presentation Essay Example | Topics and Well Written Essays - 750 words - 3

Presentation - Essay Example This, as a result, set path for new ideas about seeking to learn a more universally acceptable language, and my passion for learning English was born. It is widely known that English is the most spoken language in the world today, with a large number of countries worldwide using it as their official language. It is also one of the most used media of communication especially in books, music and films to date. These are some of the notable reasons that made it very easy for me to settle with English as my choice of language that I had to learn. The journey to learn English, just like any other new thing, was not easy. For one, this was a time-consuming and equally challenging task especially considering the vast differences in the structure and elements between my native Arabic language and those in English. The virtual lack of a clear correlation between the two meant that I had to place more effort so that I could excel in understanding the new language. I am glad that today I can stand and address people in English, which could only sound like a fantasy to me sometimes back. Today, I want particularly to revisit one of the most interesting and indeed important part of my English learning journey; my first English presentation in school. As a brief description of my background, I joined an English language learning school in the USA where I believed would provide the best environment for learning the language. It is said that if one is to learn a language quickly, then surrounding yourself with the language is the single most efficient method of learning i.e. spending time with people speaking the language, listening to music and watching movies written in the language among others. USA perfectly provided all of these characteristics. The course outline in the language class consisted of presentations sessions where students were put to task in an attempt to

Empowering Diverse Populations Essay Example for Free

Empowering Diverse Populations Essay Firstly, with this article, the usage of the term ‘minority groups’ and ‘minority’ was somehow in opposition to what the article posited about cultural competence and sensitivity. Being a Latino male myself, the author thinks that these two terms are derogatory and add to the ‘debilitating effect’ that the article itself posited. The article mentioned language and words which were used to create oppression within ethnic and cultural groups and were being transformed by these groups into terms that afforded them power. The writer thinks that the word ‘minority’ should not be used in referring to these groups who are more marginalized and oppressed. Using a systems point of view, outside systems impose these labels on the so-called ‘minority groups’ who tend to either reject or accept this input according to their own needs. However, in empowering diverse populations, the writer agrees with the article wherein she had cited Paolo Friere’s Pedagogy of the Oppressed in creating one’s on knowledge and situation to better understand the situation of a larger whole. Using indigenous knowledge of a group, individual or family, the social worker will be able to help them reach a higher understanding of their situation in connection to the larger society. The article’s focus on family fragmentation and disconnection as a result of a diversifying society (Pinderhughes, 1995) is only one effect of how wider influences and diverse cultures are affecting the world. However, focusing on the micro level of intervention and merely mentioning policy, institution and structural changes in society to cope with the problem is not enough. This would imply that the article sees family fragmentation as a problem produced within the family itself in its struggle to cope with diversity and oppression. That the family or the individual is the target for change or intervention seems rather derogatory for the writer. A holistic approach must be done, even if a social worker is focused on family practice, one must be able to apply Generalist Social Work Practice in order to solve the problem on all levels. References Pinderhughes, E. (1995). Empowering Diverse Populations: Family Practice in the 21st Century. Families in Society , 131-140.

Jaguar Land Rovers Targeted Audiences

Jaguar Land Rovers Targeted Audiences This short brief intends to scrutinise Jaguar Land Rovers targeted audiences from a present generation analytical position. Jaguar, despite the recession and the age group of the audience, has been in a leading position. It continues to occupy, in spite of occasional budget recommendations and communication obstacles, a product that provides the ultimate customer satisfaction. 1. Current Marketing Situation The British Jaguar and Land Rover Manufacturers were acquired in 2008 for approximately $2.3billion by Indias Tata Motors from Ford Motors. (Hoovers, 2010, p1). Jaguar offers luxury coupes, sedans and convertibles. The recession, despite restructuring of the company, has resulted in falling sales volumes, and erosion of brand equity. Jaguar XFR occupies a difficult competitive niche. It faces competition from BMWs M5, and the Audi RS6 and Mercedes E63 AMG (Carsuk.net, 2009, p1). 2. Marketing Objectives Jaguar topped the globally accredited JD Power Associates 2009 Vehicle Dependability Study, considerably up from its 10th position in 2008 (Daye Van Auken, 2009, p1). Its primary marketing objective is to strengthen its brand equity and achieve retailing mileage out of the above position. The objective needs to bridge the gap between its consumers inherited brand perceptions of unreliability and its actual performance (Daye VanAuken, 2009, p1). 3. Target Audiences Jaguars targeted market profile consists of individuals who are over 40 years in age and have a high net worth retail customer record. Jaguar XJ, despite being a fine car, did not succeed because of the common perception of it being analogous to the iconic original 1968 XJ Series I (CarsUK, 2009, p1). Jaguars current slogan Born To Perform, appears to be contrary to the perceived style-quotient, which owners cite as reason to acquire the car (Kerwin Kiley, 2004, p1). 4. Positioning Strategy Jaguar requires constant positioning, akin to BMWs enduring 30 year old Ultimate Driving Machine (Kerwin Kiley, 2004, p1). Jaguars marketers need to position the brand as contemporary and cool; in line with the younger age profile of an increasingly affluent target audience (Carsuk.net, 2009, p1). The positioning strategy needs to differentiate Jaguar from its direct competitors, BMW, Audi and Mercedes, areas of performance, dependability and styling. 5. Communication Objectives Fords policy of a mass market approach was contrary to its luxury niche image and ruined Jaguars marketing (Kerwin Kiley, 2004, p1). Its communication objective should now be to prevent brand erosion and strengthen its old image as a special and luxury product (Ã…Â  trach, Everett, 2006, p1). The communication objectives should be realistic in terms of reaching the maximum relevant target audience, without compromising brand exclusivity. The objectives should above all, endeavour to negate perceptions of unreliability in its brand equity. 6. Communications Mix Jaguars Adam Henderson highlighted the companys 360Degree approach on deployment of all available communication marketing channels. The companys communication mix comprises of the following (Riley, 2010, p1): National communications through press, TV advertisements, Out of Home posters/billboards, video and in-market magazines, Digital communications, Experiential luxury drives and track events, Public Relations Social media, Brand Partnerships to engage with similarly interests viz. Barclays Wealth (investment bank), Customer Relationship Management (CRM) and Local dealer marketing 7. Budget Recommendations Much of Fords investment, (of around $10 billion since 1989), went into unsuccessful brand-stretching exercises, rather than in brand extension (Madslien, 2007, p1). The marketing budget is approximately is  £25 million. The marketing focus is on bringing in new customers (Riley, 2010, p1). Restricted budgets are making brands hesitate to invest in mobile campaigns. Jaguar, with achieved benchmarks, should continue such channel investments (Butcher, 2009, p1). Section B: Creative Brief 1. Target Audience Communication regarding current Jaguar offerings, in terms of their exclusive features and break-through styling, should reach the targeted audience of individuals, aged between 35 to 54 years, with high levels of disposable income (MobiAD News, 2008, p1). It is practical to include young financially secure people in the target audience, without estranging its core customers ([emailprotected], 2005, p1). 2. Communications Objectives The communications objective should look at striking a balance between solid old-fashioned elitism and contemporaneous innovative luxury (Riley, 2010, p1). Brand communication should be analogous to that of a design-directed luxury brand, amidst the contemporary luxury world of intelligence, imagination and innovation. Communication should render the brand relevant and compelling to the target audience (Riley, 2010, p1). 3. Communication Obstacles Decades of negative consumer testimonials regarding Jaguars unreliability and under-performance constitute huge obstacles to communications (Daye VanAuken, 2009, p1). Another obstacle amongst luxury auto brands pertains to their desire to endorse exclusivity, which clashing with the demographic distribution of social media (Silverstone, 2010, p1). 4. Key Promise/Benefit The key benefit for the targeted audience is higher levels of customer experiential satisfaction. Increased interaction will accomplish exclusivity to more segments of relevant targeted audience and will benefit all customers, dealers and prospects in terms of continuous customer satisfaction feedback. This will result in improved levels of dependability and customer satisfaction. 5. Reasons for Key Promise Outweighing Obstacles The key promise/benefit equation should bridge the gap between its targeted audiences perceptions of unreliability, versus its actual performance. This gap should be bridged by deployment of direct marketing methods deployed towards its core and potential target segments. Engaging consistently with relevant segments of target audiences through experiential or other channels will help better CRM practices and removal of obstacles. 6. Tone/Key Feeling of this Communication The key feeling needs to be a sustainable zeal for the Jaguar brand (Riley, 2010, p1). It should inspire products and surpass Jaguars historical brand values. It should differentiate itself in conveying that Jaguar, at heart, is a lavish and awe-inspiring sports car company (Riley, 2010, p1). 7. Media (Newspaper, Radio and Direct Mail) to reach the Target Audience The targeted audience needs to be reached through deployment of different marketing channels, viz. newspapers, journals and magazines, both online and offline, and selected radio channels that promote luxury brands (Riley, 2010). Direct mail can be effective only when focused on known and specific HNWI customer segments (Viswanathan Chiam, 2007, p1). 8. Other Creative Considerations Marketing strategy and communications should aim to get the attention of HNWIs attention, by portray the products successful qualities, rather than depending on them (Viswanathan Chiam, 2007, p1). Such audiences are often fickle and can be swayed by differentiated products or services that give them bragging rights (Viswanathan Chiam, 2007, p1). They can thus be persuaded by differentiated products or services that give them bragging rights (Viswanathan Chiam, 2007, p1). Marketing through social networks is also important in the modern day atmosphere of online penetration (Riley, 2010, p1). 9. Budget/Financial Constraints The overall marketing budget limits the budget for the campaign of the current XFR launch and decreases available expend. The digital communication budget is expected to cannibalise the operational budget because of the earlier success of the mobile campaign initiatives. This will constrain the budget for long-term marketing commitment, required for preserving and enhancing brand equity. Section C: Scripts 1. Quarter Page Newspaper Advertisement The innovative Jaguar XJ embodies a bold and spirited automotive magnificence. Its sophisticated, sporting and sleek demeanour, offers an enticing blend of outstanding design, awesome performance and engineering without compromise. The XJ customer can choose from four refined and powerful engines, which utilize the newest power train technology, to get an exceptional mix of class-leading efficiency and dependable performance. Principles of aerospace engineering and extensive use of Computational Fluid Dynamics (CFD) have determined the cars aerodynamic line. The lightweight aluminium body uses over 50% recycled material. Body panels manufactured from recycled material utilise only 5% of the energy needed for new aluminium, leading to a possible saving of 3 tonnes CO2 per vehicle. Building on recent XK and XF successes, the all-new XJ is the new introduction, offered to our ever discerning Jaguar customers. It is the companys four-door flagship, meant to fulfil aspirations of the new generation of customers (CarsUK.net, 2009, p1). 2. A 20 Second Radio Commercial The following script is meant for broadcasting over radio channels and should target distinct layouts and demographics. Both live reads and produced spots can be used simultaneously. Drive times, latter day parts and weekends are recommended for broadcasts. Script: Louis Armstrongs What a Wonderful World is this commercials music bed. What do the acronyms XFR, M5, RS6 and E63 portray? à ¢Ã¢â€š ¬Ã‚ ¦well, they are neither clandestine intelligence agencies of worldwide governments or alphanumeric codes representing chemical compounds. They are sports luxury saloons. If you do know about these life-changing products, you have already heard of the path-breaking Jaguar XJ. The epitome of British luxury, the all-new Jaguar XJ, exudes automotive magnificence (CarsUK.net, 2009, p1). It is sophisticated, sleek and sporting. It offers unparalleled comfort along with a mix of awesome performance, outstanding design and uncompromised engineering (CarsUK.net, 2009, p1). If you wish to test drive a Jaguar, do give us a call or book online vide our website: https://jaguarukforms.aplicor.net/testdrive.aspx. Our telephone numbers are: .. . We promise you an unparalleled experience at Jaguar.

Ethics Reflections Paper

Ethics Reflection Paper Nadine C. Brown STR/581 Strategic Planning and Implementation University of Phoenix Jose L. Hernandez, MBA November 15, 2010 Ethics Reflection Paper During this age of philosophy in which people exercise their freedom of speech and is concerned with their personal development, it becomes a challenge to remain ethical while considering one’s social responsibilities. People are striving to become more successful without being dishonest or disrespectful.With more emphasis on moral and ethical issues, equality and fair trade, â€Å"businesses are under pressure to be fair and ethical to satisfy not only government standards, but also consumers, and additionally, to attract more discerning employees† (Hughes, 2010, p. 1). Many factors can affect one’s ethical decision-making process. For example, one’s own values and ideology about right and wrong can make one doubt one’s own beliefs if the outcome is unfavorable. The interaction with family and friends can greatly influence decision-making because of the emotions involved.One can experience conflict with socialization in the community when it goes against one’s religious beliefs. In addition, businesses want to be successful and honest while competing in a struggling economy. Conflict can exist with one’s own values and ethics. Organizations want to remain competitive but also practice honesty with consumers and stakeholders who want to receive a return on their investment. To ensure employees remain ethically aware of the company’s values, obligations to customers, society and stakeholders, organizations should develop a code of ethics and incorporate its principles in its strategic plan.The Importance of Ethics in an Organization A code of ethics incorporated in the strategic plan is especially important for leaders. When leaders make decisions, they must consider the impact their decisions will have on others. â€Å"Leaders are ofte n put in decisions where they must choose among options that vary in their degree of ethical behavior† (Sherwin, 1983, p. 1). This is true because of the competition of priorities. For example, the goal of any organization is to generate a profit for its stakeholders.To reach this goal, some may apply unethical methods to generate that profit, such as increasing proceeds or cutting expenses. On the other hand, the same stakeholders who work and invest in the organization are a part of the general makeup of the community. If cutting costs harms the individuals who make up the community, it would be harming the stakeholders as well. The decision made is then unethical because it is not for the greater good. Therefore, leaders should (Sherwin, 2010, p. 2): 1. Recognize all perspectives when making an ethical decision. . Define who you are, your company and personal values. 3. Don‘t allow personal gains to outweigh the good of the organization. Changes in My Ethical Perspect ives While attending University of Phoenix, my ethical perspectives have changed. This is evident when required to write essays. Many essays exist online to be used by all. The decision to avoid using them demonstrates my values of honesty and integrity. The university strives to keep its student honest by posting its own code of Ethics.Temptations that will allow me to take the easy way out always exist. Because students benefit more from doing their own work, possessing the moral courage to do what is right, even when one is unsure of the results, demonstrates one’s ethical values. According to my William Institute Ethical Awareness Inventory, the results or consequence of my actions stems from my ethical perspective. I know turning in the work of others for my own benefit is wrong and will have consequences that may appear later. ConclusionThe pressure of trying to remain ethical to stakeholders and society may result in businesses making unethical decisions. Businesses wa nt to make a profit for stakeholders but may hurt the people in the community in the process. â€Å"Leaders are often put in decisions where they must choose among options that vary in their degree of ethical behavior† (Sherwin, 1983, p. 1). To ensure leaders and employees remain ethically aware of the impact of their decisions; organizations should develop a code of ethics and ncorporate its principles in its strategic plan. As a result, leaders will remain ethically aware of the company’s values and its obligations to customers, society and stakeholders when making decisions.References Hughes, S. (2010). Corporate Social Responsibility and Ethical Business. Retrieved on November 14, 2010 from http://www. squidoo. com/CSR-ethicalbiz Sherwin, D. (1983). Work-Place Ethics. Retrieved on November 15, 2010 from http://www. chsbs. cmich. edu/leader_model/Development/media/Targeted%20Lessons/workplace_ethics. htm

The Fight for Women’s Rights

Today, women have more liberty to do as they please. There are many positions in companies held by women. There was even a woman who ran for presidency in 1872. Additionally, there are many companies founded and ran by women. These show that home is not the only place for women, and they should not be tied as individuals running the house while their husbands work. The freedom that women have today cannot be possible without the events in the past that gave them identity in a society initially dominated by men. Women in the Past and Their Place in Society Time and again, people bore this thinking that women were just â€Å"a creative source of human life. † Many people considered them as forever inferior to men, creations that were under the opposite sex. Furthermore, women were constantly referred to as source of temptation. Even in other countries, women were viewed as children, meaning they would still be inferior to men. In Greek mythology, Pandora opened the box and was then responsible for all the unhappiness among mankind. This was the same viewpoint among Christians in the early times. For instance, St. Jerome believed that â€Å"Woman is the gate of the devil, the path of wickedness, the sting of the serpent, in a word a perilous object. † This was agreed by Thomas Aquinas, a Christian theologian who believed that the primary role of women is for conception. He further claimed that in other things, men are better assisted by their fellow men (Compton's Interactive Encyclopedia, 1995). The lack of women's rights has placed women in delicate situations. During the 17th century, some women were believed to be witches, and were executed. The majority, consisting of men, believed that the weaker sex was more likely to be corrupted by the devil. Interestingly, most of the women charged with witchcraft were brave or stubborn while some were childless, spinsters, or successful. These were the characters that were not in the Puritan idea of femininity (Kendall, 2001, p. 9). Furthermore, the past seen women as domestic partners, tending about the orchard, or making cheese or baking pies. Women were also serving guests and cleaning the house. Aside from numerous household chores, many of these women have many children to feed and take care of. A typical family would have twelve to thirteen children, aside from extended families. The father was seen to be the head of the family, and this belief was taken from Bible passages which says that man leads the woman. Furthermore, special emphasis was put on the role of women to be submissive on their husbands (Kendall, 2001, p. 10-11). Additionally, books were published which further strengthened the division of labor between man and woman. An author, George Savile, claimed that men were created more intelligent and logical than their counterpart. Thus, men should be the head of families, businesses, and enterprises. Also, Savile emphasized the woman's need to have a husband. And for women who were not happy with their married lives, they should just â€Å"make the best of it† (Kendall, 2001,p. -11). Many colonies had fewer unmarried women. This was because life was not easy for spinsters, or those unmarried women. For instance, they did not have many opportunities to earn. As a result, their parents or brothers or married sisters provided them with their expenses. When this happened, the unmarried women would help care for their relatives children or clean the house (Kendall, 2001, p. 11) Women also did not have liberty with money. Laws did not have provisions for women regarding owning a property or making contracts. It was the men who have the liberty to sell their possessions according to his judgment. Further, when a single woman has money, it becomes the property of her husband upon their marriage. Women lacked the legal right to the money they earned. On top of this, her belongings could be seized by creditors when his husband lacked the money to pay his debts. It was also the men's discretion to leave their properties to anyone upon their death. This power came to be called as â€Å"the apron-string hold. The only right that women have was only a one-third of their property after the death of the husband (Kendall, 2001,p. 11-12). Women in the past also did not have rights over their children. Under the law, the children were the property of the husbands. In cases when a couple divorces, the sole custody of the children is to the father. Men also have the right to grant custody of the children to anyone but their wives. In addition, laws also permitted husbands to physically discipline their wives. This means that husbands could whip their wives for as long as they want provided that the whip was not thicker than his thumb. This was known to be the â€Å"rule of thumb. † However, this was not seen as oppression against women, but instead it was an assertion of the women's right not to be beaten severely (Kendall, 2001, p. 12). Women were also considered as the weaker sex. They were thought be squeamish and unable to do heavy chores. During the preindustrial times, women were assigned to domestic chores while heavier tasks were done by men. The belief that women were the weaker sex, as seen from the division of labor, forgot to consider that domestic chores, including taking care of children and other tasks, required sustained labor. However, recent studies showed that women have greater tolerance for pain compared to men, and live longer and more resistant to some diseases (Compton's Interactive Encyclopedia, 1995). In opportunities for education, the provision for women came as second to that for men. During the colonial times, girls learned to read and write from dame schools. They could join schools for boys during the summer when boys were working and there were vacant seat in classrooms. Fortunately, changes were in store for the education of both sexes. The late 19th century witnessed the increase in the number of women students. There were colleges and universities founded for women, and the schools for boys also began to admit women students. By 1870, one-fifth of students from colleges and universities were women. It further increased during the early 1900s (Compton's Interactive Encyclopedia, 1995). In addition, the traditional role of women as child-bearers gradually changed. It used to be that people has this stereotypal opinion about women whose place is at home. As times changed, women gained freedom and a voice in choosing contraception or undergoing legalized abortion. These choices have given them greater control over how many children they wanted to bear. Despite these positive changes, women were still tied to their roles as mothers and wives. Most of them were talented but did not have freedom to pursue studying or other careers (Compton's Interactive Encyclopedia, 1995). In place of formal education, many young women learned things from their mothers. They were expected to learn cooking and caring for children as preparation for their future roles. During the 1960s, tests were conducted that showed the scholastic achievement of young girls as higher during the early grades. The explanation behind this finding was the decline in the girls' expectations because their families or their teachers did not expect them to prepare for a future different from marriage and motherhood. The good thing was that changes were taking place with regards to this trend (Compton's Interactive Encyclopedia, 1995). By the start of the 20th century, women were able to obtain undergraduate college degrees. In 1984, 49% of undergraduate degrees were by women, a sharp increase from just 19% during the onset of the century. Furthermore, more women became interested in taking graduate studies. This was further improved when, in the mid-1980s, women held 49% of masteral degrees and 33% of doctoral degrees. Moreover, women students in college comprised 53% in 1985 (Compton's Interactive Encyclopedia, 1995). Another area where women came as inferiors to men was at work. During the colonial times, women who earned a living were seamstresses or in charged of keeping boardinghouses. There were some women who worked men's jobs, such as doctors, preachers, writers, and lawyers, among others. At the onset of the 19th century, occupations allowed for women were either factory labor or domestic work. They were generally excluded from higher professions but were allowed to write and teach (Compton's Interactive Encyclopedia, 1995). Several changes took place in the following centuries. Career opportunities such as medical profession have undergone changed attitudes. Anyone could practice medicine, but obstetrics was generally a woman's domain. Unfortunately, the educational preparation needed for this profession increased, limiting some women to further pursue medical practice. On top of it, racial discrimination began against certain groups of women. For instance, the American Medical Association did not accept females. They were also barred from medical colleges for men. This changed by 1920s. During this period, a significant number of women attended certain leading medical schools. This was further strengthened when the American Medical Association accepted women members in 1915 (Compton's Interactive Encyclopedia, 1995). Women's Rights It is common knowledge among people that women did not have as much legal rights and other opportunities compared to men. Women were confined in homes, where their major roles were wives and mothers. They could not join in political or social matters, as these were the spheres of men. Women lacked many rights that in a sense, they were like slaves. Women have been fighting for their rights as early as the 19th century, spearheaded by evangelical groups and volunteer associations among middle women from class and upper class. They have strived to affect changes in the American society whose perspective on women was too limiting (Walter, 2001, p. 184). Rights that women can freely obtain indicates the â€Å"understanding of global well-being. † This issue is something that every country should resolve, and not only those ones where religion is the law (Shah, 2007). Rights that women should have equal access to include human rights, equality rights, and political rights, among others. The road to these rights was not a smooth one. Women were constantly in battle for equal footing with men. It took almost fifty years before the Equal Rights Amendment was passed to the states for ratification. Women from all races and nationalities united to support and push the ratification of ERA. Rallies, fundraising activities, marches and many other events were conducted to encourage supporters for the amendment. However, many politicians did not see the need to ratify the ERA for women. They argued that if women were allowed rights, it would destroy families or the women's credibility. However, these issues that were once debated on now became a part of the society (Eisenberg & Ruthsdotter, 1998). Voting rights have also been fought for by brave women. Starting in 1920, women were allowed to vote, although their other political roles were limited (Compton's Interactive Encyclopedia, 1995). However, this was a major change in a nation dominated by men who did not believe in allowing women to participate in political matters, including voting. But certain women, such as Stanton, believed that obtaining voting rights was a start to a greater role for women in the society (Compton's Interactive Encyclopedia, 1995). Reproductive rights, under basic human rights, were also fought for many years. These rights would allow women the right to determine how many children they wanted to have. Without these rights, their other rights would have no profound meaning. This was because when they were not granted reproductive rights, they would not be able to fully make decisions about other areas including education and work. History witnessed the significant decrease in birth rate during the 19th century as women became more educated (Lewis, 2009). Women's Struggles As women battled for their rights and for an equal place in the society, they were faced with opposition from all sides. They have struggled for equality, for voting rights, and for political power. They have struggled to have an identity in the American society. And they have struggled to be freed from the chains that kept them inferiors for many years. Although many changes took place and women now have more liberty compared to the past, women were still in struggle for equality. History has witnessed women's struggle against oppression, as commenced in 1857 in textile factories, to stop racial segregation. They have also demanded to be paid equally with that of their male co-workers. Furthermore, women struggled to push their rights through movements and marches. Many people were firmly opposed to this that some women who participated in these events were jailed or, in remote cases, tortured (TamilCanadian, 1999). The importance of a women's liberation struggle cannot be emphasized enough. Women should be given the freedom from oppression in any form, from discrimination and from their economic dependence on men. Although women have come a long way in their struggles, and now have many rights, there were still some women who faced oppression and in many forms. Sexual harassment is prevalent in some places, especially at work where women's jobs are considered inferior to that of men's. Furthermore, women faced challenges with regards to shared responsibilities between them and their working husbands. On top of these, there is still the segregation of jobs between sexes (TamilCanadian, 1999). In addition, an article in 1999 reported that women in jails were especially susceptible to oppression in the form of sexual abuse and slavery to male prisoners (TamilCanadian, 1999). The Amnesty International reported that women in jails around the world are always victims of human rights violations due to their gender and vulnerability. Women have been the victims of sexual violence, including torture and rape. Furthermore, many of these women were not given proper health care and were instead targeted for punishments and discrimination (Amnesty International, 1999). Even today, women's struggles are still prevalent in the society. Young women struggle for their own equality and democracy. It was claimed that young women have been the targets or victims in many instances. Equal pay for equal work was pushed ahead despite the trying times during the Bush administration. Young women have struggled for reproductive rights, welfare reinstatement, criminalization, violence against them, and better access to public education. In addition, further claims were made regarding the exploitation of young women by capitalists and the structures that they control. This was especially true among young women of color, who are more likely to be the subject of sharper racist edge (Wheeler, 2001). Furthermore, women have experienced being paid less compared to men doing the same job. They have also gone through the lack of job security in the retail/sales industry. Aside from this, women have to submit to restrictions on hours rendered for work. Also, many of these industries do not allow workers to organize. And the worst thing is that immigrant women fall prey to the most despicable working conditions. Between work and families, young women continue to struggle to attend to both. A 2000 census showed that more than 12 million families are led by single parent who also manage the household. Furthermore, 2. 4 million of these families are below the poverty line (Wheeler, 2001). Women's Rights Movement As women became more aware of the importance of obtaining their rights, the Women's Right Movement was put into action in 1848. No one thought that a small group of dedicated women could change the course of history to be able to achieve full rights in America. Women's fight for changes within the family life, employment, government, and education have been notable. These changes did not just happen overnight. Women of different races from different places all desired to affect changes by conducting meetings, nonviolent resistance, and public speaking (Eisenberg & Ruthsdotter, 1998). According to past historical accounts, the birth of the agitation for women's rights was brought about by Frances Wright, a Scotchwoman who visited the United States in 1820. She was popularly known as an intellect on matters regarding politics and social reform. She would live from one place to another, always encouraging both men and women to think differently on traditional beliefs including slavery and the degradation of women in the society. Eventually, Wright succeeded in her efforts, evidenced by literature written by various women. The articles that women wrote talked about the status of women. Furthermore, there were lectures conducted, although some women were bannished for doing so (Hecker, 2004, p. 81). These events have led women to question women's rights, especially among those who were against slavery. Further inquiry into the validity of slavery caused these women to investigate the enforced status of women in the society. Meeting were conducted to address these issues. However, the women, including Angelina and Sarah Gimke, often faced hostility in meetings where there were men. In fact, during a meeting of the Anti-Slavery Association in 1840, men did not take part in committees where there were women involved. This was despite women held a larger contribution to uphold the cause (Hecker, 2004, p. 81). These affairs reached London during the World's Anti-Slavery Convention. Some alti-slavery organizations sent women as their delegates. Unfortunately, the English members refused to allow these women to take part in the proceedings due in part to the opposition of the clergy. The latter believed that St. Paul did not permit women to teach. Thus, delegates Elizabeth Cady Stanton and Lucretia Mott, the first president of the Female Anti-Slavery Society of Philadelphia, decided to start a women's rights convention upon returning to the United States. The World's Anti-Slavery Convention caused a larger cause to exist (Hecker, 2004, p. 81). July 13, 1848 is the birth of the movement in New York during a tea party. Elizabeth Cady Stanton, a housewife and mother, along with four friends, was in attendance. During their conversation, the topic turned to the situation of women. Stanton made known of her discontent about the limitations enforced on women in the America's new democracy. Despite the American Revolution which was fought 70 years earlier, women still lacked freedom. Stanton believed that the society could benefit more if women were given active roles. This was something that Stanton's friends agreed with, and thus they carried out a large-scale program (Eisenberg & Ruthsdotter, 1998). Days after this conversation, they set a date and location for their first convention. It was held on July 19-20, 1848, at Seneca Falls, New York. Newspapers attributed the organization of the event to the â€Å"divorced wives, childless women, and sour old maids,† referring to Elizabeth Cady Stanton, Lucretia Mott, Mrs. McClintock and other brave women who attended to their domestic lives and to their children. This first convention attracted a large crowd which reached 300 (Hecker, 2004, p. 81). During the convention, the women presented and signed the Declaration of Sentiments and Declaration of Resolutions mainly based on Declaration of Independence. These include the objectives of the women's rights movement. After this convention, many others were held for the following years (Adams, 2003, pp. 7-8). As Stanton herself expected, newspapers and certain people backlashed them. This was because newspapers believed that the Declaration of Sentiments was shameless, most especially the demand for women to vote. They attacked women on all sides. Fuirthermore, the newspapers published the document, along with the signatures of women who supported it. As a result, many of the women from the Convention had doubts and even withdrew their signatures from the document. Despite being embarrassed, some women were steadfast in what they believed in. Fortunately, something happened which favored the women upon the publishing of the document. The negative articles that editors published became widespread that even the people from isolated towns were informed to the issues. As a result, many people became involved in the heated debate regarding the women's rights in the society (Eisenberg & Ruthsdotter, 1998). The push for women's rights was further supported by two factions of the movement in 1869. One was the American Woman Suffrage Association (AWSA) and the other, the National Woman Suffrage Assocation (NWSA). AWSA was organized in Boston by Lucy Stone, a woman popular for advocating anti-slavery and for lobbying the women's rights. NWSA, on the other hand, was organized by Stanton and Susan B. Anthony. The organization aimed to change federal law and passionately opposed the 15th Amendment as it excluded provisions for women (Women in Congress, n. d. ).. The two factions could not unite because the supporters of AWSA believed that their rival was â€Å"racially divisive and organized†¦ to continue a national reform at the state level† (Women in Congress, n. d. ). Furthermore, NWSA did not include alternative arguments and strategies. The NWSA founders also ignored other women groups, including organizations ran by laborers, civic reformers and farmers (Buhle, M. J. , Buhle, P. , & Stanton, 2005, p. xix). With the delicate balance between these factions, the AWSA and the NWSA strived to maintain momentum. The latter attracted recruits from the public speaking activities of both Stanton and Anthony. AWSA, on the other hand, did not have the wide reach that the rival organization enjoyed, but it was better funded and larger. However, the factions were not able to attract broad support from women. They did not even encourage male politicians to allow women to vote (Women in Congress, n. d. ). Between the 1880s and the onset of 1890s, a surge of volunteerism swept the nation. Many of these volunteers came from middle-class women, most of whom were members of clubs and professional societies, supporters of progressive causes, and members of charity organizations. The surge of volunteerism was brought about by these women's desire to â€Å"expand their sphere of activities further outside the home. Thus, the suffrage movement was further strengthened, and both the AWSA and the NWSA gained momentum. Finally, the two factions united in 1890 as they took advantage of the â€Å"constituency† brought about by the event. AWSA and NWSA united and formed the National Americal Woman Suffrage Association (NAWSA), led by Stanton and, later, by Anthony. The new organization drew support from various organizations ran by women, including the Women's Christian Temperance Union (WCTU), the National Consumer's League, and the Women's Trade Union League (Women in Congress, n. . ). The new organization aimed to gain votes in states and went through some challenges. Finally, in 1869, Wyoming became the first state to allow women full voting rights. Afterwards, Colorado, Utah, and Idaho followed suit. These were the only states which allowed women to vote. The period covering 1910 to 1914, the NAWSA furthered its efforts to encourage other states to do the same thing. Consequently, the stat es Washington, California, Kansas, Arizona, and Oregon extended voting rights to women. In 1913, the Illinois followed suit, and the state's future congresswoman, Ruth Hanna McCormick, helped advance the fight for suffrage. In 1914, Montana joined the states, mainly due to the efforts of its future Congresswoman, Jeannette Rankin (Women in Congress, n. d. ). Women's fight to obtain full rights like those of men's is not finished yet. There are still cases of oppression and violence against women. Women are still struggling to rise to be able to obtain a strong identity in the American society. The liberty and rights that women have today became impossible due to events in the past that put women in the frontline. The Women's Rights Movement have enabled women to obtain voting rights and, consequently, human rights and equality rights. The selfless efforts of several notable women opened the eyes of all women regarding their place in the society. In the past, the only place for women was the home. They lacked basic rights and were mainly inferior to their husbands or to men in general. However, times have changed. In most places, women now stand side by side and in equality with men. The efforts of women to push forward a better life full of opportunities for all women brough forth these fruits.

Free Essays on The Problem Of Evil In Macbeth

Decisions are sometimes hard to make, but they have to be made everyday. People often tend to put pressure on others to force them to make the wrong decisions. In Macbeth’s case, Lady Macbeth and the three witches are highly responsible for the evil acts done by Macbeth. By forcing him to make the wrong choices, Lady Macbeth and these three witches put Macbeth’s life and leadership at stake. In Macbeth, there is a sequence of events that begins with good news for Macbeth but ends in tragedy due to the evilness of Lady Macbeth and the witches. The three witches start the chain of events that lead to the downfall of Macbeth. August Wilhelm Shlegel says, â€Å"†¦They (the witches) are ignoble instruments of hell† (959). William Hazlitt agrees with him by saying, â€Å"†¦The witches are instrumental in urging Macbeth to his fate for the mere love of mischief and from a disinterested delight in deformity and cruelty† (962). During the time in which Macbeth takes place, it was against the law to consult any evil or cursed spirit. If a person was caught consulting a spirit, that person could be killed. Therefore, it is hard to understand why Macbeth listens to these witches, knowing he could be executed if he is caught. Shlegel states, â€Å"The weird sisters surprise Macbeth in the moment of intoxication of victory when his love of glory has been gratified; they cheat his eyes by exhibiting to him as the work of fate† (959). When Lady Macbeth finds out about the prophecy that states Macbeth will become king, she believes that she and Macbeth should kill King Duncan. However, Macbeth feels there is no reason to kill this man just to expedite the time in which he is crowned king or to make certain he is crowned king. King Duncan is a friend, a good man, and a good king. Macbeth feels it is ludicrous to commit this heinous act of treachery. Macbeth says, "If chance will have me king, why, chance may crown me without my stir"(Shakespear... Free Essays on The Problem Of Evil In Macbeth Free Essays on The Problem Of Evil In Macbeth Decisions are sometimes hard to make, but they have to be made everyday. People often tend to put pressure on others to force them to make the wrong decisions. In Macbeth’s case, Lady Macbeth and the three witches are highly responsible for the evil acts done by Macbeth. By forcing him to make the wrong choices, Lady Macbeth and these three witches put Macbeth’s life and leadership at stake. In Macbeth, there is a sequence of events that begins with good news for Macbeth but ends in tragedy due to the evilness of Lady Macbeth and the witches. The three witches start the chain of events that lead to the downfall of Macbeth. August Wilhelm Shlegel says, â€Å"†¦They (the witches) are ignoble instruments of hell† (959). William Hazlitt agrees with him by saying, â€Å"†¦The witches are instrumental in urging Macbeth to his fate for the mere love of mischief and from a disinterested delight in deformity and cruelty† (962). During the time in which Macbeth takes place, it was against the law to consult any evil or cursed spirit. If a person was caught consulting a spirit, that person could be killed. Therefore, it is hard to understand why Macbeth listens to these witches, knowing he could be executed if he is caught. Shlegel states, â€Å"The weird sisters surprise Macbeth in the moment of intoxication of victory when his love of glory has been gratified; they cheat his eyes by exhibiting to him as the work of fate† (959). When Lady Macbeth finds out about the prophecy that states Macbeth will become king, she believes that she and Macbeth should kill King Duncan. However, Macbeth feels there is no reason to kill this man just to expedite the time in which he is crowned king or to make certain he is crowned king. King Duncan is a friend, a good man, and a good king. Macbeth feels it is ludicrous to commit this heinous act of treachery. Macbeth says, "If chance will have me king, why, chance may crown me without my stir"(Shakespear...

Causes of the peloponnesian war resulting from differences essays

Causes of the peloponnesian war resulting from differences essays In the Greek city states of Athens and Sparta both had many social, cultural, economic, and governmental differences. These differences which were important to both societies way of life, served as reasoning to why these city states would go to war with each other. There were many reasons for both city states to go to war with each other, and would result in an overall weakening of ancient Greece. The Peloponnesian War would be the war that Athens and Sparta would fight and the winner being Sparta would not come out of the war without being as damaged as Athens. Athens had a free speaking democracy, and was allied with other smaller city states. Sparta had a tough and strong military, and conquered many lands. (Nosotro 1) These two far different ways of thinking and the somewhat close location of both to each other would obviously lead to confrontations between both of these cities. First the formation, and what the Greek states were made up of must be explained to lead into one of t he major Greek city states being Athens. Greece was a primitive nation before the city states that could barely produce enough crops for the Greek people. Before the city states people were more divide and it was harder to survive due to the rough climate and mountainous regions. When the Greek city states were formed, the family or a group of people were now more self sufficient and relied on different members of the household for duties or jobs. (Hatzfeld 42) The man of the house would typically have the job which brought in the money such as being a shoemaker or a stonemason. Since ancient Greece primarily traded within their country the Greek city states allowed Greece to trade more with other countries so now the country was becoming more and more influenced by other surrounding cultures. One example is how Greece would trade for a surplus of wheat and timber from near by Sicily. (Hatzfeld 42)Thi...

How can an oil spill destroy a marine ecosystem Essay

How can an oil spill destroy a marine ecosystem - Essay Example The problem is worth discussing; thus, the given paper will analyze the effect of oil spills on marine life (Smith, 2013). The scale of oils spills is large because besides the officially recognized sources of spills, there are additional pollutants connected with everyday humans’ activity. Much of dirt including oils is transferred to seas by means of storm drains. Natural leakage of oils also contributes to this kind of pollution. Serious harm is done to the world oceans when the large amount of oil is spilt into the sea at once. It is especially dangerous for marine life as in this case the sea does not have enough time to recover. As West puts it, â€Å"Despite massive clean-up efforts following the  Exxon Valdez oil spill  in 1989, for example, a 2007 study conducted by the National Oceanic and Atmospheric Administration (NOAA) found that 26, 000 gallons of oil from the Exxon Valdez oil spill was still trapped in the sand along the Alaska shoreline† (West, n.d. ). When oil appears in the sea, some of volatiles are evaporated at once, while the oil forms a pellicle that swims in the water and can sweep large areas. Certainly, marine animals and fish, which appear near this pellicle, can be impacted negatively. First of all, the species, which live in the water and consume vegetation, can suffer because oil impedes the oxygen entering and prevents water exchange that causes the death of vegetation consumed by fish and marine animals. This leads to death from starvation (Smith, 2013). Animals and birds, which appear in the oil film, smudge with oil, and since oil coating cannot be easily eliminated, they can die from loosing the water resistance of their coats. Flying birds can also be smudged that prevents them from normal flying. â€Å"Some animals are more vulnerable to oil than others. For example, young may be less able to deal with either coatings or exposure to toxic substances than adults due to their size, underdeveloped immune syst ems and behaviors. Marine mammals, seabirds (especially penguins) and  sea turtles  are all particularly vulnerable to oil on surface waters as they spend considerable amounts of time on the surface feeding, breathing and resting† (â€Å"Effects of oil on marine life,† n.d.). Oysters and mussels can be also smudged with oil that kills the animals, which consume them. What is more awful is that these species can appear on our table. Such cases have been already met: some people complained that marine products tasted oily. Thus, not only animals, but also people are in risk to consume marine products smudged in oil. Gulping oil is also dangerous for marine species and can lead to long term consequences including the violation of reproductive function, ability to grow, etc. â€Å"Fish and shellfish may not be exposed immediately, but can come into contact with oil if it is in the water column. When exposed to oil, adult fish may experience reduced growth, enlarged liv ers, changes in heart and respiration rates, fin erosion, and reproduction impairment. Oil also has effects on eggs and larval survival† (â€Å"Oil spills can be ...,† n.d.). Thus, it is clear that oil spilt in the water causes more series damage than oil spilt on land as it is not easy to trace it, and also it can cover large areas due to oil film formation. Animals and birds which

Choose a PROFESSIONAL TELESCOPE here on earth, or in space around the Essay

Choose a PROFESSIONAL TELESCOPE here on earth, or in space around the Earth, with which to observe Charles Messier's Butterfly Cluster - Essay Example â€Å"Most of the bright stars in this cluster are hot, blue B type stars but the brightest member is a K type orange giant star, BM Scorpii, which contrasts sharply with its blue neighbors in photographs. BM Scorpii is classed as a semi regular variable star, its brightness varying from magnitude +5.5 to magnitude +7.0.Estimates of the Butterfly Clusters distance have varied over the years, with a mean value of around 1,600 light years, giving it a spatial dimension of some 12 light years. Modern measurements show its total visual brightness to be magnitude 4.2† (www.answers.com....) Butterfly Cluster is â€Å"an open cluster in Scorpius 4 ° northwest of M7 which contains about 80 stars roughly in the shape of a butterfly. Visible to the naked eye, it was first noted by Giovanni Hodierna before 1654. Its most conspicuous star is an orange giant K star of magnitude 6.2.† (daviddarling info†¦.) California Association for Research in Astronomy, own and operate the Keck Telescopes. It is an association of the California Institute of Technology and the University of California. I conducted my observations from the Keck Telescope in this institute. My choice was for this

Contemporary Debates in Food and Farming Essay Example | Topics and Well Written Essays - 2500 words

Contemporary Debates in Food and Farming - Essay Example gases and climate change: whereas growing population and globalization stimulate industrial and economic growth, the side effects of it are disturbing in terms of greenhouse gases emission and hence climate change. According to Rust & Rust (2013, p. 255), â€Å"climate change and its effects on existence on earth are becoming more and more relevant as physical evidence of change in our climate is beginning to mount†. Among numerous economic areas affecting condition of the atmosphere, agricultural sector is one of rather influential factors. Agriculture is the sector aimed at production of food products and raw materials for other industry branches and employing about 1 billion people all over the world. As far as this sector is crucial for economic well-being, it is present almost in all countries of the world. Thus, due to economic reasons, environmental effect of agriculture is literally unavoidable for each of the countries with agricultural sector. The map presented in the Figure 1 illustrates that almost all the countries are engaged in agricultural activity to certain extent. With the population growing rapidly, scientists of agricultural sector, demand for products of agricultural sector and particularly of animal origin is increasing worldwide (Webb & Erasmus, 2013, p. 413). Considering growing demand, specialists do their best deploying their scientific knowledge and developed technological means in order to intensify production of food. However, economic growth is connected to volumes of CO2 emissions produced by different industrial and agricultural enterprises. In the recent fifty years, amounts of greenhouse gas emissions in the sectors of forestry, fishery, crops cultivation and other agricultural segments have increased twice and are likely to keep increasing at a fast pace in future. As it is shown in the Figure 2, agricultural sector in the United States accounts for 10% of greenhouse gas emissions (EPA, 2014). On the global scale, agricultural

The video Game Console Wars Essay Example for Free

The video Game Console Wars Essay Compare and contrast Nintendo’s marketing strategy for the Wii with Sony’s strategy for PS3. By the end of 2006, two game console industry giants, Nintendo and Sony had launched their respective new products; the Wii and PS3. Various marketing strategies were implemented by both rivals and this writing attempt to analyse common and differing elements. Similarly, both companies had a product differentiation strategy, with the aim of being distinctly set apart from their competitors by the viewing market.  However, different elements of this strategy were focused on by the firms. For instance, Nintendo differentiated via product form and design. Instead of the traditional controller where buttons are pressed, the Wii had a wireless motion-sensitive controller, which recognises the player’s arm movements. Thus, actions such as golfing, tennis and even dancing can be detected by the game. It is assumed that the rationale behind this is the fact that â€Å"new things and ways of doing things† always grab attention, whether good or bad. Thus, Nintendo’s aim would have been to gain the market’s attention and then convince them positively about the Wii. Conversely, Sony attempted to differentiate through performance quality. Heavy investment was made on a new processing chip and a laser diode, which would rev up the speed drastically and offer superior graphics quality. The video gaming industry prides itself on graphics; hence differentiating in this area may significantly increase demand. One believes however, that Nintendo’s product differentiation strategy had a stronger impact than Sony’s. This is because Sony followed the industry norm, of each new generation of machines being faster and more powerful than the preceding generation, as the case states. Thus, the market was already expecting the enhanced features, compared to the curiosity of a completely new game design by the Wii. With reference to the Ansoff Matrix framework, Nintendo implemented a marketing diversification strategy, whereby they offered a new product to new markets (in terms of untouched customer segments). Nintendo’s designers, according to the case, deliberately developed a machine that is simpler to use, since the complexity of current games appeal only to advance gamers.  This thus,  would allow market reach to a broader demographic of new segments, thereby beginning to challenge Sony’s market share dominance. For instance, males and female above and below the common age bracket of video game players may now demand the Wii. On the other hand, Sony implemented a product development strategy, by launching a new product in their existing market segment of customers, as the Ansoff theory advocates. Hence, Sony’s PS3 targeted their current customer segment for the PS2. A marketing strategy of Sony may have been to have first mover advantage, by launching in November 2006 in the United States before the Wii. Most studies indicate that the market pioneer gains the greatest advantage, however sometimes it can be risky and expensive. In Sony’s case, they would have easily been able to capitalise on the fans of the playstation and PS2 and new customers entering that market. Their downfall however was inadequate launch preparation and planning with regards to their diode technology, as mass production issues caused shortages. Thus, achieving the Christmas season’s full revenue potential was lost. Even though Nintendo was the second mover launching a month after in December, they had an international marketing launch strategy being executed. They made the Wii available in the United States, the Eurozone and United Kingdom. As a result, the benefits of being the first mover would have been gained in the Eurozone and United Kingdom. It is note d that Sony launched the PS3 four months after in Europe. Being the second to enter that market, Sony may have researched any problems Nintendo may have encountered and adjusted accordingly, for a smoother launch. Nintendo appears to have implemented a market-penetration pricing strategy. The Wii at a cost of $250 is 50% less than the 20-gigabyte PS3 (smaller hard drive machine). At this lower price, it is easier for the product to penetrate the market due to affordability in most segments. This aligns with the assumed company’s aim of maximising market share in the current and new segments. To achieve this, Nintendo ensured that the Wii was less costly to manufacture. Moreover, a higher sales volume may lead to lower unit costs and higher long run profits. Conversely, Sony is believed to have a market-skimming pricing strategy. The company invested $2 billion in technology, so this strategy aims at recovering the maximum amount of revenue to cover the high costs incurred in the early stages of the product life cycle. Additionally, S ony has a strong brand due to the success of their previous machines (PS2 and  playstation) and the high price assists in communicating the image of a superior product with quality.What is the key to the Wii’s popularity? The key facet responsible for the Wii’s popularity lies in the innovative design, which â€Å"calls to action† the player with physical movement. The writer views the wireless motion sensitive game console as a new, simple and fun method of gaming for all age groups. As a result, it may appeal not only to the traditional expert video game player like the PS3, but other individuals outside that segment. It thus makes marketing sense, if Nintendo promoted the game as a family requirement for cultivating an enjoyable, quality family time with members. It seems also a great game for various informal social events. Furthermore, since different types of games can be played, the Wii has the potential to appeal to a vast number of different market segments. For instance, The Wii Fit is an exercising game, where aerobics, yoga and other body strengthening activities can be done. Thus, the Wii Fit may have been positioned as a convenient way of losing or maintaining your weight, as it can be done in the comfort of one’s home and a more enjoyable method compared to simply following an instructor on a DVD. Likewise, sports fanatics may gravitate towards the Wii sports for the games of their interest. There also is the possibility of the Wii being used for rehabilitation after a stroke or injury, due to it body strengthen capabilities. It must be noted, that Nintendo’s international marketing strategy of launching in three distinct major areas, was a contributing factor towards the quick popularity gained. The areas were the United States, the Eurozone and the United Kingdom. This means that great strategic marketing focus had to be made on the different areas, to accommodate international cultural differences and legalities. As a result, Nintendo may have had to implement global product strategies for market adaptation in areas such as price, sales promotion, colours, labelling and advertising execution, to name a few. 3. Do you agree with Sony’s decision to incorporate a Blu-ray DVD player in the PS3. The writer agrees with the decision to incorporate a Blu-ray DVD player in the PS3.  Firstly, Sony is considered one of the market leaders in the consumer electric industry; where the brand is known for high quality and advance technology. Since the  consumer market started demanding more high definition TVs and viewing of DVD’s in high definition, it made good marketing sense to satisfy that need for high definition imagery in the video games, which ultimately reinforced the company’s brand. A â€Å"spin off† from this implementation of Blu-ray, is that the PS3 can actually be used by consumers to watch Blu-ray DVD movies, for those who may not own a Blu-ray DVD player. Thus, the value of the PS3 may increase, due to more product uses than the main function. Secondly, it was wise for Sony to include the Blu-ray DVD player in the PS3, due to their current product range developments. Sony had already launched the Blu-ray video format in their DVD players, thus the inclusion in the PS3 was a commendable and necessary marketing move, in order to keep as many products in the range up to date with the latest technological advancements. More importantly, this was a medium to push and promote the adoption of the Blu-ray in the market, reflecting strong strategic planning for profit maximisation. The draw back to the implementation however, was the issue of mass-production difficulties of the diode for the Blu-ray, resulting in shortages for the U.S holiday launch, as the case explains. Thus, it is assumed that there was a deficiency in proper operational planning and execution. This can be a critical concern with new product planning, since shortages can greatly impact forecasted revenue streams and significant opportunities may be lost. In Sony ’s situation, the launch was around the Christmas season, where many PS3s may have been gift considerations and individuals generally spend more on commodities at this time, due to Christmas bonuses and advances. Thus, Sony would not have been able to capitalise on this, due to low supply of machines. In the final analysis however, if Sony had anticipated any production issues to cause marginal temporary shortages at the launch, one is of the opinion that this is not drastic a problem enough, to decide forgoing the implementation of the Blu-ray. This is because consideration is given to the return on investment with the Blu-ray inclusion and the technological drive in the industry at large. The Blu-ray would have generated greater demand than the HD-DVD and take longer to become obsolete, thus having an extended life-span. Some industry observers have noted that the battle between HD-DVD and Blu-ray is reminiscent of the showdown between Beta and VHS videocassette  formats in the 1970s. What was the outcome? The videocassette showdown between Beta and VHS in the 1970’s mainly was a clear example of â€Å"listening and responding† to what the market wants. It began when Sony produced Bata, a video standard which had a recording time of 60 minutes. Almost one year later, JVC launched the VHS, which is another video standard that had a recording time of 120 minutes. The two videocassettes were different in size and completely incompatible. The VHS was cheaper than Beta; however the longer the recording time resulted in a degraded quality of image. The market nevertheless, wanted a longer recording time, which allowed for longer movies and football matched to be recorded. Sony held their end for more years supplying the more upscale market with the 60 minute high quality videocassettes, but eventually in the mid 80’s they had to offer videocassettes with a longer recording time to remain competitive. By then however it was too late and VHS already held dominance in the market. VHS won the battle and in 2002 the last Beta machine was produced. Sony’s mistake was not listening to what the market wants and not willing to compromise the quality to satisfy the market. The battle between HD-DVD and Blu-ray is quite similar, however this time Sony is not the defender, but the challenger. To forecast who the winner may be, the same underlying factor exists, regarding listening to the market and responding. The case explains of the continuous electronic industry’s upgrade towards high definition TVs and DVD movies. Thus, one can assume that consumers want a player which provides the greatest quality of high definition. A common element between HD-DVD and Blu-ray is that they have 1080 lines of resolution (the highest quality video playback possible) on their widescreen HDTV set, as the case shows. Thus, consumers are going to look for other factors which can determine which player provides better quality. Firstly, the fact that Sony’s Blu-ray technology is incompatible with Toshiba (assuming other rival products as well) and can only be used on Sony products, signals that Sony is trying to maintain a type of niche market, which in essence aims at guaranteeing that using Blu-ray technology on Sony products will produce the best quality. This is similar to what Apple does with their range of products. Secondly, over the years Sony has positioned and built their brand to represent â€Å"high quality† and thus brand loyalty is strong among customers in the electronic industry. Lastly, price sends  market signals and the common understanding is that high price tends to reflect high quality. The case states that Sony BDP-S1 and S300 cost $999.99 and $600 respectively, compared to Toshiba’s models ranging from $399.99 to $799.99. Thus the higher price of Sony can be assumed to have better quality. Conclusively, HD-DVD and Blu-ray battle is almost mirrored in Beta and VHS rivalry. VHS won the battle since they satisfied the market’s demand for longer recording time with the videocassette. With HD-DVD and Blu-ray, the market is assumed to want high quality on their high definition widescreen HDTVs. The writer believes that Sony with their Blu-ray technology would win the battle, given that they can reflect a better level of quality over Toshiba, through â€Å"non-1080 lines of resolution† factors.