The movie Josie and the Pussycats

Attention Getter: Has anyone here seen the movie Josie and the Pussycats from 2001? It’s okay if you haven’t, I don’t blame you. Relate to Audience: Behind all the superb acting and catchy music, however, lies a highly controversial and interesting topic. That would be subliminal messaging, and that’s what I’ll be talking to you about today. Thesis: Subliminal messaging has been a controversial method of manipulation for years. Preview: I will talk about the different forms of subliminal messages, I’ll tell you about how influential they can be, and I will describe some of the most controversial examples throughout history. Transition: So let’s start by exploring the types of subliminal messages. Body I. MP1: Subliminal messages can be either audio or visual. According to Webster’s dictionary, the word â€Å"subliminal† is defined as â€Å"existing or functioning below the threshold of consciousness†. Basically, this means that your body can sense a subliminal message but it won’t be transferred into consciousness; it’s sensation without perception. Audio subliminal messages can be achieved by hiding the message at a volume too low to pick up. Other sounds are played above these messages to mask their identity. Another more famous form of audio subliminal messaging is known as â€Å"backmasking†. It often involves music that, when played backward, sends a different message than when played forward. This form of subliminal message was responsible for a wave of hysteria beginning in the 1970s as the media claimed that numerous songs hid satanic messages behind their lyrics. On the other hand, there are visual subliminal messages. These can take a couple different forms as well. An image (generally a word) can be quickly flashed and taken away before the subject can consciously perceive what it says. The image is often flashed repeatedly at this rapid pace through something like a commercial. Subliminal images can also be present as a part of other images. An example of this would be a word clearly spelled out in the clouds on an advertisement or details of a picture that suggest something else. Transition: Now that you know the basics of subliminal messaging, let’s explore how they’re used. II. MP2: MISSING An April 2010 New York Times article provides an interesting example. â€Å"New York State's health commissioner†¦ Dr. Richard F. Daines, was recently driving down Interstate 15 in Utah, his home state, when he came across four billboards in a row that beamed a subliminal message at him, and not the one the advertisers intended. † The repetitive billboards contained phrases that subliminally suggested a healthier lifestyle rather than the consumption of the soda it advertised. As with any subliminal message, there is no telling how it will affect the subject. In the Handbook of Consumer Psychology from 2009, Haugtvedt et. al state, â€Å"Subliminal advertising is, at best, a very weak force. However, there is evidence that subliminally presented stimuli can influence behavior and cognition. † It just may not be the intended behavior. Transition: Now that we have seen how subliminal messages can be used, let’s examine a few famous cases. III. MP3: The most controversial cases of subliminal messaging surround the fields of politics and music. George Bush’s 2000 political campaign was under scrutiny for displaying the word â€Å"RATS† while talking about one of Al Gore’s plans. The ad said â€Å"bureaucrats†, but these four letters flashed on the screen independently, creating an uproar. It was written off as a mere coincidence by the creator of the ad, but was taken off of television nonetheless. Heavy metal music is often scrutinized as a source of violence in adolescents, but the 1990 case of young James Vance and Raymond Belknap suggested it influenced suicide as well. According to Philips and Cogan of the 2009 Encyclopedia of Heavy Metal Music, â€Å"subliminal messages in the song â€Å"Better by You, Better Than Me† [by Judas Priest] †¦ allegedly had influenced the victims' actions† to commit suicide. The case was eventually dropped, but its impact was great. Signal Conclusion: As you have seen, subliminal messaging has been a controversial method of manipulation for years. Summary: I talked about the different forms of subliminal messaging. I also discussed how influential they can be. I followed up with some examples that have created controversy in recent years. Lasting thought: I hope you’ve enjoyed getting to know a little bit more about a topic that really interests me. You’re now free to go play all your music backwards and see what really happens†¦ Questions (15 POINTS) Does the preview adequately map out the main points covered in the speech and is it in the right format? 2 points) I think it does a decent job at mapping out the main points. The second point could use some work, she says it’s about how influential subliminal messages are, then in the paragraph quotes a psychology book that says they are â€Å"†¦ at best, a very weak force†¦ †, and in the transition she says it’s a bout how they are used. A little confusing. Also, for your class, it’s missing signposts. Does the summary adequately review the main points covered in the speech and is it in the right format? (2 points) Same as in the preview, not sure about point two. Other than that it looks good. Also, signposts again. Does the speaker include smooth transitions between all of the MPs? (2 points) Yes. Except point the transition into MP2, to me the paragraph is really about when subliminal messages gone wrong; to make that clear she could say, â€Å"Now that you know the basics of subliminal messaging, let’s explore how not to use them. † At least one MP is missing a clear MP sentence. Write a MP sentence for that section. (4 points) MP2: In advertising, subliminal messages are often a disaster. Overall, what is your assessment of the organization of this speech (be concrete in your answer). (5 points) Overall, the speech is well organized. Main point two is the only area of the speech that really needs work. Though the information in the paragraph is interesting, her point is unclear. I would switch sub-point one and two. Also, take out the second quote, as it can be easily paraphrased, and add in details of what the billboards actually say, that way it makes sense to the listener. Possibly something like this: II. MP2: In advertising, subliminal messages are often a disaster. In the Handbook of Consumer Psychology from 2009, Haugtvedt et. al stated, â€Å"Subliminal advertising is, at best, a very weak force. However, there is evidence that subliminally presented stimuli can influence behavior and cognition. † The problem with these messages is that it is difficult to tell how it will affect the subject. Sometimes subliminal messages effect the viewer in the opposite way that the advertiser intended it to. An April 2010 New York Times article describes an instance where several billboards for a soda company suggested that viewers should choose a healthier lifestyle, rather than consuming their soda. (fill in with actual content of the ad) (The advertiser intended the message to be†¦ however to some it was perceived as†¦ As shown in this example, subliminal messages are not the best choice when promoting a product. Transition: Now that we have seen how subliminal messages can be misused, let’s examine how they can be successfully used (at least to stir up controversy. ) III. MP3: The most famous cases of subliminal messaging surround the fields of politics and music. Extra Credit (3 POINTS) Explain the difference between a prelim outline, a full sentence outline, and a keyword outline. A prelim outline is the base of a full sentence outline, it has a thesis, transitions, main points, a few sub-points and a conclusion. Add more detail, more sub-points, an attention getter and a lasting thought and you have your full sentence outline. The full sentence outline should be written in complete sentences and include everything you plan to discuss in the speech. The keyword outline is what you take up with you when you give the speech. I should contain no full sentences, besides the thesis and quotes and statistics that need to be worded in a specific way. It should only include a few words per line that can help you stay on track if you get lost during your speech.

Expressive Art Essay

â€Å"The Last Supper† found on page 101 is Leonardo da Vinci’s masterpiece created using tempera on pitch, gesso and mastic as medium. The subject matter of the painting, as the title suggests, is the last meal of Jesus Christ together with his twelve apostles. â€Å"The Last Supper†, strikes its audience with an instant depiction of the momentous scene where (through John) Jesus states, â€Å"Truly, truly, I say to you, one of you will betray me†. The last supper or the meal is characterized by the presence of leavened bread, fish, herb and wine. In addition to this, there are twelve glasses and several plates present; all made from metal that untypically portray the supper of conservative Jews. All the items found in the table or supper are nonobjective arts; they do not represent any other objects. â€Å"The Last Supper† presents a pyramidal composition, where an impression of stability is presented to the audience. Twelve models representing the twelve apostles are divided into groups of three, each having distinct expressive characteristics. Bartholomew, James (the younger) and Andrew, found on the left side of the table, shows expressions of fear or horrification. Andrew provides the most expressive reaction as he holds his hands up, as if expressing a gesture of â€Å"let’s calm down†. Judas, Peter and John form the next group, where Judas’ face is in shadow while cunningly holding a small bag which represents money or his betrayal. Furthermore, both Judas and Jesus reached for bread at the same time. On the other hand, Peter clutches a knife which is pointed away from the back of Judas while his other hand is placed on John’s shoulder. It seems like Peter is asking John, who in return leans towards him, â€Å"Who does he say it is? † In â€Å"The Last Supper†, John is represented by an effeminate model or character due to his modest nature. Christ on the other hand, who is the only calm individual in the scene, is located on the center, serving as the center of balance between the groups of apostles who are in turmoil. Three windows are behind him, where the biggest is placed directly behind him, which may represent a halo. Four doors with varied sizes are placed on each side which gives an impression of space or point of view. Thomas, James (brother of Jesus) and Philip are seen next to Jesus. Thomas who is pointing upward seems to doubt the announcement of Jesus. His other hand is placed on the table between the two apostles as if looking for solid evidence. James and Philip are stunned. James is observed to be looking at the left of hand of Jesus while Philip looked like asking, â€Å"Is it me? † Matthew, Thaddeus and Simon, the last group, all looked surprised or startled. Matthew and Thaddeus seem to be asking Simon about the announcement, who in return answers with his hands showing a gesture of â€Å"I don’t know†. Contrary to Leonardo da Vinci’s â€Å"The Last Supper† is Rembrandt’s â€Å"Three Crosses† created using drypoint and burin technique which can be found in page 78. Due to the technique used by Rembrandt (with an emphasis on using lines), the print is black and white. By engaging on the colors used, a feeling or atmosphere of stark and harsh can be felt. This is an effective method especially since the subject matter is the dramatic death of Jesus Christ on the cross at Golgotha. Moreover, it is the narrative representation of â€Å"darkness covered the earth†, an account of the Crucifixion made by St. Luke. The colors or technique emphasizes on the representation of violence, sadness and hope during the said event. Black represents the dark, evil, lack of wisdom or ignorance. Black served as the background, as if representing how darkness covered the earth. On the other hand, white represents light, the sacrifice of Jesus to save mankind or removal of darkness through Christ. The lines provide emphasis to the light which shined on Jesus Christ and the two murders. Moreover, the light seems to be descending from the heavens or from one light source because of the lines. On the contrary, â€Å"The Last Supper† and â€Å"Three Crosses† are similar, in the sense that both shows confusion among the crowd or apostles and Jesus Christ is the center or cause. Reference â€Å"Art as an Expression†. (2008) Retrieved June 1, 2008.

Early experiences with art Essay

The first experience I had with art was when I was an eight year old. I was in a restaurant with my parents when the painting on the wall struck me. I was unable to take my eyes off the painting. It was absolutely stunning with myriad hues and bright colors. The painting was a replica of the ‘Renoirs Luncheon of the Boating Party’. The colors in the painting were charming, bringing out the best of the painter and his art. Life for the people seemed to be like songs with unending lyrics, going on and on, eternally like the water lapping against the sides of their boat. That moment I realized that art could bring pictures to life. That day I decide that art would be a part of my life always. I started studying the various pieces of art that I could see. The art used to make my life more meaningful. I could identify myself with most of the artists and their work. Art slowly brought a change in me. I started looking at life from a different perspective. Life seemed full of meaning for me. My parents and teachers were very supportive of my interest in art. In fact, they encouraged me to paint various portraits. My teacher took a special interest in me and encouraged me to do my best. Their words egged me on and I was able to even have a small exhibition of my paintings in my school at the age of sixteen. It was a great success. At present, though there is lesser time for me to spend on art and my artistic abilities may have dulled a little. My love for art has not decreased. I now buy paintings that are affordable and keep gazing at them for even hours at times. I have kept painting whenever I could and have gifted a few of my best paintings to friends who have admired the paintings and have accorded them a place in the wall of their houses. Since childhood, I have started admiring and studying the art of various great painters more closely. I have been able to learn the intricacies of various paintings. I have realized that paintings are an index of the painters’ feelings. The art is usually from the heart.

Growth Vector Analysis of Six Segments of Novartis Case Study

Growth Vector Analysis of Six Segments of Novartis - Case Study Example The term also refers to issues relating to atherosclerosis (these define diseases concerning the arterial system). Many countries around the continent have high and increasing incidents of cardiovascular diseases (Kantarjian 45). Each year, cardiovascular diseases take many American lives compared to cancer. According to Novartis, cardiovascular diseases are a significant threat and a leading cause of death to both male and female genders in most industrialized countries (Ascierto P et al 89). In the event of these statistics, besides advocating for the importance of taking preventive measures such as decreased salt intake and avoidance of all kinds of tobacco, Novartis offers wide arrays if tools for practicing physicians for the prevention and management of the disease (WHO 33). Other ways in which Novartis tries to bring down the statistics is through the administration of prescription products which include, NeoRecormon a drug used in treating patients with anemia as a result of cancer treatment and issues relating to kidney disease (Leisinger 90). Bezalip a lipid altering agent that is indispensable in prevention measures of cardiovascular diseases, and Torem a drug used in the treatment of renal failure, hypertension and congestive heart failure. In 2006, Novartis’ sales in drugs for the treatment of cardiovascular, related diseases accounted for 4% of the total pharmaceutical sales, a drop from 6% in 2005. The acquisition of Bezalip helped boost Novartis’ sales in 1998(Dahlgren G 42). According to the Novartis report in 2006, Bezalip was not a significant drug sale for the company as they sold it to another company and had to work on their other drugs that are NeoRecormon and Torem. In 2001, NeoRecormon became Novartis’ best sold drug totaling to $667MM. Infective and Respiratory Segment Infective and respiratory diseases describe diseases involving virus transmission through the air or bodily fluids (R. van Tulder 32). Examples are common cold, HIV/AIDS and tuberculosis among others. The influenza virus is a crucial threat to human health as concluded by Novartis research team. Transmission of the influenza flu is through sneezing or coughing. Air molecules in the atmosphere carry the virus from one person to another thereby spreading the infectious disease. As a result, Novartis has a prescription product referred to as Tami flu to aid in the prevention measures and treatment of the deadly virus (Kolk A 27). In reference to infectious diseases, various products are available to treat patients with Hepatitis C, HIV/AIDS and other infectious diseases. Products to treat HIV/AIDS include: Valcyte, Fuzeon, Viracept, and Fuzeon( Lipton J et al 40). Treatment for Hepatitis C is Pegasys. Other treatments for the infectious diseases include: Bactrium, Lariam, and Rocephin. In 2006, the sale of these drugs accounted for 21% of Novartis’ sales an increase of one percent compared to 2005. The most successful sales attribute to the following drugs which include: Xolair, Tami flu, Rocephin, and Pegasys. In 2004, Tami flu fetched $302mm in sales. This was a downfall of 22% from the previous year. In 2006, Tami flu sales increased due to the increasing stockpiling of drugs in readiness of pandemics. The rise resulted to 68% increase totaling to over $2.38 billion. Oncology Segment The oncology segment deals with issues relating to cancer. As a major player in Health Care, Novartis commits to providing the most

Critical Thinking Discussion Question Essay Example | Topics and Well Written Essays - 500 words

Critical Thinking Discussion Question - Essay Example Framing a problem before offering up solutions can influence the outcome. Prior to an early morning board meeting a look out the window shows heavy snow falling. A check online at The Weather Channel shows a forecast of heavy snow for the next forty-eight hours. With this information you head down the hall to the boardroom where others are gathering. There is murmuring about the weather and the desire of many to go home. The chairman of the board enters and begins to discuss the need to draft a coordinated plan to hire contractors to build a bridge that the team designed. It is Wednesday and he wants the finished product on his desk by Friday. The others in the room are periodically glancing toward the window where they can see the snow falling. The room is quiet. The Chairman looks out the window and then back at the room full of employees. He chuckles and says: Oh yeah, grab your laptops and go home. Set up a conference call to compile your work and have it in my email box by Friday. A sigh of relief fills the room. The Chairman leaves the room followed by the team heading towards the doors with coats and laptops in hand. Problem solved! Forces of influence can change how one frames an argument and that influences the outcome.

Digital Marketing Campain Essay Example | Topics and Well Written Essays - 2500 words

Digital Marketing Campain - Essay Example Several areas of digital marketing has been looked at including the general goals for the campaign, the target audience, key campaign message and offers, strategic plan and implementation time. Above all, it is strongly recommended that this document be accepted as a working paper as it has the key to ensuring that Central Station increase in revenue and by extension increase in development. 1 2 3 4 5 6 7 8 9 1.0 Campaign goals and tracking. 1 1.1 General marketing aim of campaign and context The general aim of the program is to increase the reach out to customers by 40% in a year. The achievability of this goal lies in the sense that users of new media keep multiplying by the day and thus with digital marketing, the chances of increasing music artistes, especially up and coming ones coming to contact with the works of the company will be assured. 2 1.2 Product categories or services targeted Judging from the fact that the company is a media company and specifically a record label pr omotion company, the product and service categorization shall include the maximization of all components of digital marketing, which include banner advertising, search engine optimization (SEO) and pay per click services (Reitzin, 2007). 3 1.3 Sales and lead generation goals The sales of the company is sure to increase because lead generation features shall be created on the websites to allow accessibility of the company to reach as many people as possible. 10 2.0 Target audience, customer insight and targeting. As Miller (2010) notes, even with digital marketing, â€Å"the basic principles of marketing still apply: know your customer.† The first audience and customers shall be upcoming and existing musicians. As copyright laws ensure, a record label company cannot use the work of an artiste without the artiste’s due contingence (Gardner, 2003). The second target audience and customers shall be all music lovers and music users. This means that the core task and duty in record label marketing shall not be lost as Hutchison and Macy (2010) notes â€Å"Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers.† 11 3.0 Key campaign messages and offers 3.1 Fairness To a large extent, the digital marketing messaging shall portray and as a matter of applicability, ensure fairness for customers. Especially for music artistes, there shall be messaging that proof beyond every reasonable doubt that when decide to do business with the company and by extension allow the company to promote their music, they are going to have a fair deal when it comes to sharing of earnings. For music users, there shall also be special messaging on reduced cost of music use as compared to other companies would offer them. 3.2 Creativity The whole content of messaging shall be spiced with creative. This means that the appearance of all media of advertisement shall be bra nded with beauty and creativity. This shall be seen on websites, magazines and banners. There shall also be creativity with regards to accessibility of advertising media especially the use of internet based marketing media. 3.3 Inclusiveness Inclusiveness shall be trumpeted because it is an important offer for boosting customer growth (Ababio, 2003). The world over, economists and marketers have proved through

Medical Data Security Research Paper Example | Topics and Well Written Essays - 2000 words

Medical Data Security - Research Paper Example INSTRUMENTS Video Analysis Videotaping was done with a closed-circuit cameras of all the visits of the patients of the study physicians which enabled to analyze the actual form and content of interaction through the use of the SEGUE Framework(Set the stage, Elicit information, Give information, Understand patients perspective, End encounter). The focus was maintained on the six of the SEGUE tasks to evaluate the completeness of information elicited by the study physicians which are: attempts to outline patients agenda, exploration of psychological and emotional issues, discussion of how health affects a patients life, checks and clarifying of information, encouragement of patients in asking questions, and ensuring the completeness of the order at the end. The visit lengths were also noted, laboratory tests done the two major variables that could have an effect depending on type of record used. Sample Between June 1997 and February 198 data was collected from 238 clinical encounters h aving six physicians. In 18 cases, there was lack of demographic information about patients and in other cases 16 cases, videotapes were inadequate, yielding complete data for a total of 204 patient visits. Patients The study was conducted within a primary care environment characterized with a wide range of patient and health problems. Almost half (49.5%) out of the 204 patients were females. Patients’ ages ranged from 23 to 91 years with a mean of 46.6 years and a median of 42 years [7]. Even though 15.7% of the patients in the control group had at least a single previous encounter with an EMR physicians, a printout of their electronic record was also attached in the paper chart(hence the control physicians never required the computer) Physicians The ages of the EMR... Comparing with the controlled group, it was observed that the EMR physicians videotaped adopted a more active role in information clarification. This was mainly due to the semi-structured format for data recording, increased information accessibility as well as tool availability that enhance sharing of information with the patients. They were also able to engage the patients to a large extent by encouraging them ask questions and maintaining the encounter to the end. The noted trend indicating that EMR physicians completed more patient-related tasks to a lesser extent as did the control physicians added with the reports that the initial EMR physicians’ visits appeared as having extra time underscores the need for controlled pre/post intervention study on the effects of the EMR on the physician-patient encounter. Despite earlier thoughts that the computer seemed vital, it became clear that EMR physicians could not manage to orient themselves properly as did the other physicians using the paper records. The ability to maintain an eye contact is very important since it helps in gathering of information as well as conveying attention. Recent research has indicated that indirect and less eye contact resulted to less patient disclosure. Positioning of the computers to ensure that the patients too have visibility is important and also designing the offices accommodating the EMR systems to enhance comfortable positioning of the physician, patient as well as the computer in such a way to enhance patient-centered communication behaviors.

Public Cultural Event Research Paper Example | Topics and Well Written Essays - 2000 words

Public Cultural Event - Research Paper Example I cannot call Dubai a developing country because as soon as you arrive at the airport, the terminal is exactly like the ones you will find back in the States. Honestly, it is even better than back home. I was new here, but they were used to seeing 'aliens' like me all the time, which is why I was not given a second glance. For me, these Arabs were strangely beautiful to look at, with their gleaming white 'gowns' and turban-like headgear. I was truly in a modern desert with crystal clear glass for a terminal roof. I was greeted by a man who touched my nose with his, which honestly speaking, greatly alarmed me at first, but apparently that is how everyone here greets one another as it is a part of their culture. As I had arrived just days before the Dubai Shopping Festival officially began, the airport was lit with banners showing the symbol of the festival; a red and green shopping bag with a family drawn on it. Names, dates and venues of various shows were also advertised with bright pictures on these banners; Dubai was certainly proud of its famous cultural festival and wasted no space to inform visitors of what fun they would be experiencing in the upcoming days. I was driven to a hotel that really matches the likes of those back in States, the hotel I was to stay at could have really given The Trump Towers a run round the windmill. On the way to the hotel, I kept clicking away at the skyscrapers looming above; Dubai can easily be called New York 2.0 or maybe even 3.0. All along the road the streets were brightened with streetlights linked with trails of red, green and white lighting; the official colors of this festival. Seeing them gave me butterflies, making me realize how badly I was anticipating the famous Dubai Shopping Festival. Yes, this festival that everyone kept talking about back home was the only reason I was here. A festival of color, lights and people from all around the world, it truly is a cultural phenomenon. As a travel enthusiast this was a must see for me and I had been planning to visit since it first began. At the hotel I was greeted by the manager himself, who was so pleased at having a western national lodge at his hotel; they really respect the West and its inhabitants in this city. The view from my room was something I could have only dreamed off; the whole city was lit up. Dubai, during this festival, really looked like something out of an episode of Star Trek minus the floating cars. This hotel was really growing on to me and I was already thinking about apartment shopping, which would be no problem at all thanks to the amazing deals and bargains this festival offers to shoppers throughout its month long fiesta. The Dubai Shopping Festival kicks off with a stunning display of fireworks, illuminating the night sky and the city with hundreds of breathtaking colors and designs and leaving all the watchers awe-struck. These spectacular fireworks brighten up the city every night throughout the duration of the fes tival, but are especially electrifying on the opening and closing nights of the

Financial Analysis and Pricing Structure Research Paper

Financial Analysis and Pricing Structure - Research Paper Example Off 2 Gran Grans is a service organization with a significant emphasis on using corporate social responsibility as a positioning and competitive tool. The target market for the company is the senior citizen aged 60 to 100, with a secondary market consisting of immobilized shut-ins of varying age categories to assist in revenue production. Off 2 Gran Grans provides assistance services, such as house cleaning and errand running for medications and groceries, with a supplementary service for visitation, consisting of gate keeping services and interpersonal relationship development. Being alone is rather frightening to most senior citizens supporting psychologists stating that warm interpersonal relationships are the most fundamental of human needs (Brammertz and Akkizidis 9). Off 2 Gran Grans will provide psychological adjustment for its target consumers and also fill a tangible need that require fulfilling due to limited mobility, lack of access to transportation, and lack of family an d social support. Financial Analysis for Off 2 Gran Grans In the financial analysis of the products and services that Off 2 Gran Grans, the business will need to re-evaluate the number of customers that are likely going to require its services and determine the revenue that it expects from the services it will offer to the customers (Brammertz and Akkizidis 9). ... The business will also need to estimate the expected return on investment before venturing into business. This will aid the decision on how much to invest in the business and even estimate the time that the business is going to require in order o break even. The financial analysis for the above company is going to encompass three main areas, that is, the net present value, the sensitivity analysis, and the break-even analysis (Lee, Lee and Lee 25). This is important in leveraging the company in a business that has negative reviews from customers. However, this will enable the business to identify where its competitors have been failing and correct it before setting out to provide the services to the people. Break-even analysis The understanding of the break-even in a business is important because it helps in fixing the financial status of any business. As a service provider, Off 2 Gran Grans will need to have a a competitive price for its services and products to the elderly people t hat will be identifiable with the customers. The business will have to take a number of initiatives that are geared towards ensuring that fixed expenses like rent, electricity and others are kept to the minimum with a view of cutting down on the operation costs (Shim and Siegel 32). In determining the breakeven point, Off 2 Gran Grans will require to have 200 customers who will be charged $100 per month as upkeep costs. Since the organization’s initial investments is between $58,000 and $95,000, the company therefore should expect to break even in five years’ time. However, with investment in advertisement each year, this period may be reduced to 3 years. Sensitivity

Literature Review Assignment Example | Topics and Well Written Essays - 2750 words

Literature Review - Assignment Example Additionally, the human resource department of any organisation plays a critical role and function in ensuring that the output and productivity of that firm or organisation is on course. HCT as an organisation or a school also has an obligation and duty to ensure that it hires the best talent and skills in the industry to help in achieving the intended outcome. This research also looks into the issues and aspects of how best the HCT as an organisation or school could use the human resource management to continue to give excellence and service delivery not only to the students but the society as a whole. At the end, the students and the whole society of UAE would benefit by receiving the solutions that the HCT as an organisation would give. In principle, it is important and critical to note and mention that the study also aims at devising the ways and modes or approaches of developing a proper working relationship between the students, professors and the whole staff of HCT in the United Arabs Emirates (Sester, Giehl, McNerney, Kampmann, Walzl, Cuchà ­ & Meyerhans, 2010). Tentatively, it goes without saying or mentioning that the end goal and objective of HCT as an organisation would be to attract more students by producing excellence and good performance. This is to mention that continued academic achievements and excellence would be balan ced and coupled with continued growth in the student population by the students in the United Arab Emirates. From the outset, the tone and inclination of this source articulates the changing global patterns and trends by the world as a whole. This is to say that the article appreciates that the world or the global actors in the realm and aspects of business have embraced and continue to pursue new approaches in the area of human resource management. In the past, the societies pursued traditional measures where the human resource management. It also focuses mainly in the

Sales Letter Essay Example | Topics and Well Written Essays - 500 words

Sales Letter - Essay Example ABC Insurance is fast becoming the brand of trust in the industry as can be depicted from various national and international reports and articles. ABC Insurance believes that the companies that are running in different spheres successfully looks for profit from every possible transaction as it is not possible for the organizations otherwise, to create value for the shareholders. In order to maintain such objective, ABC Insurance proposes your company of repute to provide insurance coverage of all the real estate properties that XYZ Body Shop Company owns globally. You would be happy to know that ABC Insurance have special policy schemes designed only for the XYZ Body Shop Company that guarantees at least 25% lesser premium compared to the rates prevalent in the industry. I would like to draw your attention to the fact that ABC Insurance would take every possible ways to come up with customized schemes for XYZ Body Shop Company that would have positive and mutually beneficial impacts on the businesses of both the corporations. ABC Insurance is all set to provide $ 100 credit to all the customers of XYZ Body Shop Company if we are provided the opportunity to insure the auto segment too. And this is not any marketing gimmick. My company is ready to credit $ 100 on the estimated repairs of the customers as we would underwrite a new auto insurance which would help in reducing the overall cost of repair. Not only these, we would also like to increase the credit limit that would be available to the customers, which could be finalized as and when the business progresses. ABC Insurance is a name in the industry of insurance and we have client base from almost all of the spheres of the industry. It includes from real estate construction to financial institutions, from consumer goods to hospitality industry and many other. And, it is fact that all the clients have huge banks of

Understanding Management Essay Example for Free

Understanding Management Essay 1. How can you prepare yourself to become an effective manager in an increasingly uncertain and global business environment? 2. Would the task environment for a cellular phone company contain the same elements as that for a government welfare agency? Discuss. 3. What do you think are the most important forces in the external environment creating uncertainty for organizations today? Do the forces you identified typically arise in the task environment or the general environment? 4. Contemporary best-selling management books often argue that customers are the most important element in the external environment. Do you agree? In what company situations might this statement be untrue? 5. Why do you think many managers are surprised by environmental changes and hence are less able to help their organizations adapt? 6. Why are interorganizational partnerships so important for today’s companies? What elements in the current environment might contribute to either an increase or decrease in interorganizational collaboration? Discuss. 7. Many companies are â€Å"going green† or adopting environmentally friendly business strategies. Clorox, for example, now offers an eco-friendly household cleaner called Green Works. How do companies benefit from going green? 8. Cultural symbols are usually noticed through sight, sound, touch, and smell. For example, Abercrombie retail stores use music, attractive models, and fragrance to communicate elements of its retail store culture. Why are symbols important to a corporate culture? 9. Both China and India are rising economic powers. How might your approach to doing business with Communist China be different from your approach to doing business with India, the world’s most populous democracy? In which country would you expect to encounter the most rules? The most bureaucracy? 10. General Electric is famous for firing the lowest-performing 10 percent of its managers each year. With its strict no-layoff policy, Valero Energy believes people need to feel secure in their jobs to perform their best. Yet both are high-performing companies. How do you account for the success of such opposite philosophies?

Dorian Gray And Death In Venice Analysis English Literature Essay

Dorian Gray And Death In Venice Analysis English Literature Essay In chapter one I have shown that both Aestheticism and Nietzsche promote art for arts sake and believe that art justifies itself and does not need to have a purpose since art is purpose in itself, the purpose of life. Nietzsche urges artists to look inside themselves and give importance to both the Apollonian, that is, the rational and the Dionysian, that is, the passionate side of their personality. According to him, only by achieving equilibrium between these two opposite and, in the meantime, complementary forces will artists be able to create authentic works of art. This chapter centers on the analysis of The Picture of Dorian Gray and Death in Venice from the Aesthetic and Nietzschean perspective. In both novels, the protagonists are artists that cultivate beauty in their works and lives and that oscillate between the Apollonian and Dionysian. Since Nietzsche points out that both the Apollonian and the Dionysian govern the human existence, I will show how these two forces compet e in each character in their search for beauty. Both Oscar Wilde and Thomas Mann struggled against what was prevalent and what was expected of an artist in their eras. They fought against becoming what Lord Henry criticises in The Picture of Dorian Gray: Modern morality consists in accepting the standard of ones age. I consider that for any man of culture to accept the standard of his age is a form of the grossest immorality (Wilde 92). Wildes new version of the old aestheticism deploys subjectivity, individuality, and the autonomy of art against the supposed objectivity and professionalism of nineteenth century science and its offshoot in literature, that is, realism. In Oscar Wilde, Thomas Mann discovered much of the essential Nietzsche, his furious war on morality and his transvaluation of moral into aesthetic values. As affirmed in The Decay of Lying, Oscar Wildes philosophy on art insists on the fact that art should find perfection in itself, that it has as its object not simple truth, as Victorians expected it to express, but complex beauty. As he points out in the preface of the novel The Picture of Dorian Gray, the artist is the creator of beautiful things and those who find beautiful meanings in beautiful things are the cultivated (Wilde 5). A common feature of The Portrait of Dorian Gray and Death in Venice is their celebration of beauty in artistic creation. Thus, Lord Henry Wotton believes that Beauty is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It has its divine right of sovereignty (Wilde 29) and Aschenbach thinks that nature itself shivers with ecstasy when the mind bows down in homage before beauty (Mann 460). The artists pursuit of beauty constitutes both their inspiration, the purpose of th eir creation and their perdition. Through their celebration of art as a main theme, The Picture of Dorian Gray and Death in Venice share some common points in their analysis of the artist. In his work, The Birth of Tragedy, Nietzsche affirms that artistic creation depends on a collaboration between two opposite forces which he terms the Apollonian and the Dionysian. He believed that true artistic creations have to be generated by people that were not only highly civilised and cultured, but also passionate. According to him, only in the balance of these forces could art arise. Nietzsche described the good artists as maintaining a balance between two forces, the Dionysian, or those associated with the god Dionysus and the Apollonian, those associated with the god Apollo. While Dionysus was the god of fecund nature, spring, regeneration, wine, and intoxication, and orgiastic extravagance, Apollo was the god of light, of form which shapes drives and instincts into clarity and order. While Dionysus was often associated wi th music, a passionate, engrossing art form, Apollo was associated with sculpture, a rigid, detached art form. Like Nietzsche, Oscar Wilde and Thomas Mann believe that the conflict between conscious will and uncontrolled passion, between rationality or morality and passionate art represents a very serious struggle in human existence. This is the reason why the artists trajectory towards death in both fictional works is a descent to either extreme and a failure to maintain equilibrium between these two opposite forces. In The Picture of Dorian Gray, the three major characters, Basil Hallward, Lord Hnry Wotton, and Dorian Gray are at the same time different aesthetes and parts of the same self. In Death in Venice, the poet Gustav von Aschenbach is the only protagonist and artist in the novella, but he has common features with all three different characters from Oscar Wildes novel. Each of these artists, unique in their mode of thinking and personality, undergoes serious changes provoked by factors beyond their control. Aschenbachs resemblance to Basil is manifested in his Apollonian concern with exhausting work. They both believe that hard work leads to perfection and that perfection is the key to the artistic talent. They both reject passion because they think it blocks the pursuit of excellence. Hallwards aestheticism is manifested in his complete devotion to exclusive artistic creations. His ambition and struggle is to become one with his art. He searches in the outside world for the perfect manifestations of his soul and when he finds them, he can create masterpieces by painting them. His fatal misake is that in creating the portrait of Dorian Gray, Basil puts too much of himself into it, (Wilde 18), which Lord Henry criticises for at some point in the novel, by arguing that an artist should create beautiful things, but should nothing of his own life into them (Wilde 25). Gustave von Aschenbach is introduced as the extreme case of the civilised Apollonian, neoclassical artist who becomes a hero of the times given his self-controlled manner of labouring on the edge of exhaustion: Gustave Aschenbach was the poet-spokesman of all those who labour at the edge of exhaustion; of the overburdened, of those who are already worn out but still hold themselves upright; of all our modern moralizers of accomplishment with stunted growth and scanty resources. (Mann 426) He is, thus, the prototypical modern artist. However, the fact that he has spent his entire life without acknowledging his passions and desires foreshadows possible problems in the future because, according to Freud, repressed passions will sooner or later rise to the surface. Thus, he gradually abandons his commitment to Apollo when he first journeys to Venice and, later, when he decides to remain there. He passes beyond balance and reason, substituting beauty for morality, even though the cost of such a choice is death. Far from being fruitful to the artistic purpose of their lives, their vulnerability to the perfect classic beauty of both Dorian Gray and Tadzio overshadows the resulting art itself. Both Basil and Gustaves worlds start revolving around their muses and, unawares, they grow dependent on their presence. Thus, Hallward admits that: I couldnt be happy if I didnt see [Dorian] every day. He is absolutely necessary to me (Wilde 18) and Gustave, once he meets Tadzio, can no longer leave Venice, even though the city does him serious harm: He felt the rapture of his blood, the poignant pleasure, and realized that it was for Tadzios sake the leavetaking had been so hard (Mann 455). The obsessive admiration for the perfect physical beauty is what binds Basil Hallward and Gustave Aschenbach and what leads them towards destruction. Once they discover perfect beauty, the Dionysian force is unleashed and it can hardly be controlled. Both artists worship beauty in their creations. As Aschenbach declares, in almost every artists nature is inborn a wonton and treacherous proneness to side with the beauty that breaks hearts, to single out aristocratic pretensions and pay them homage (Mann 441). The ideal of beauty is represented in The Picture of Dorian Gray and Death in Venice by the youthful Dorian and Tadzio. Basil confesses that Dorian is all my art to me now (Wilde 16) and Gustave decides that [Tadzio] should be in a sense his model, his style should follow the lines of this figure that seemed to him divine (Mann 461). However, the beauty of the two young men is not only a source of artistic inspiration, it very soon starts exerting influence on the artists. Basil argues that [Dorians] personality has suggested me an entirely new manner in art, an entirely new mode of style. I see things differently, I think of them differently. I can now recreate life in a way that was hidden from me before (Wilde 17) and in Aschenbachs case, [Tadzios lovely apparition] was that filled him with content, with joy in life, enriched his stay, and lingered out the row of sunny days that fell into place so pleasantly one behind the other (Mann 457). Once conscious of the serious role beauty plays in their lives, Basil Hallward and Gustave Aschenbach become concerned to hide it, fearful that if they reveal it, they will in fact, unveil their souls. Thus, Basil tells his friend, Lord Henry, that he will not exhibit the portrait, his grand masterpiece, because I will not bare my soul to [the worlds] shallow prying eyes. My heart shall never be put under their microscope. There is too much of myself in the thing, too much of myself (Wilde 18). Aschenbach, too, feels a strange relief because the world sees only the beauty of the completed work and not its origins nor the conditions whence it sprang; since knowledge of the artists inspiration might often but confuse and alarm and so prevent the full effect of its excellence (Mann 461). The tragic ending of Basil and Gustave is a consequence of their inability to find a balance between the Apollonian and the Dionysian sides of their lives. Lord Henry warns the artist that the only way to get rid of a temptation is to yield to it. Resist it and your soul grows sick with longing for the things it has forbidden to itself, with desire for what its monstrous laws have made monstrous and unlawful (Wilde 26). Accustomed to resist any other thoughts than those related to artistic creation, Hallward and Aschenbach find themselves incapable to control their excessive admiration for beauty and they are, therefore, destroyed by it. Lord Henry Wotton is an aesthete of the mind. If Basil is an artist who uses the brush, Lord Henry is an artist who uses words. Lord Henrys philosophy on life and art resembles in a great measure that of Nietzsche, in that they both celebrate the primacy of individual senses and feelings over reason and morality. Lord Henry, like Nietzsche, urges the artist to accept his Dionysian, dark and mysterious world of the instinct, to live his life fully and take advantage of its pleasures, for art is a form of exaggeration, the product of spontaneity: I believe that if one man were to live out his life fully and completely, were to give form to every feeling, expression to every thought, reality to every dream, I believe that the world would gain such a fresh impulse of joy that we would forget all the maladies of medievalism and return to the Hellenic ideal, to something finer, richer than the Hellenic ideal, as it may be. (Wilde 25) Lord Henry, like Nietzsche, believes that the unsatisfactory status of modern art is due to the individuals fear to acknowledge their passions, that is, the Dionysian side of their own selves, and turn them into something beautiful and authentic: The mutilation of the savage has its tragic survival in the self-denial that mars our lives. We are punished for our refusals. Every impulse that we strive to strangle broods in the mind and poison us (Wilde 25). The influence that Lord Henrys philosophy exerts on Dorian Gray can be compared to the influence that the trip to Venice has on Gustave Aschenbach. Both Lord Henry and Venice represent the voice that alerts the repressed side of Dorian and Aschenbach. Both Dorian Gray and Aschenbach change completely when they come in contact with the delightful influence of Lord Henrys magic words and the exoticism of Venice. When he meets Henry Wotton, Dorian feels that the few words that Basils friend had said to him had touched some secret chord that had never been touched before, but that he felt was now vibrating and throbbing to curious pulses (Wilde 26). The perspective of travelling to Venice unleashed in Aschenbach a craving for freedom, release, forgetfulness which the artist admitted to be an impulse towards flight, flight from the spot which was the daily theatre of a rigid, cold and passionate service (Mann 420-421).

Tourism industry of Greece

Tourism industry of Greece INTRODUCTION Greece has enjoyed a reputation as one of the prime tourism destinations in the world during the last two decades. Despite the fact that Greeces tourism sector is set for a couple of difficult years ahead with the global economic downturn and the international fear of the H1N1 virus hitting the industry hard, further threatening the countrys fragile economy, Greece has no option but to remain optimistic about its tourism evolution. Greece continues to be a preferred tourism destination because of its safe, low-crime, tourist-friendly environment. In addition, the successful Olympic Summer Games that Greece hosted in 2004 brought increased optimism regarding the future of the Greek tourism sector. Indeed, since the travel and tourism market affects, directly and indirectly, all sectors of the Greek national economy, the World Travel Tourism Council (WTTC) estimates that the real impact of the industry accounts for 14.5% of Greeces GDP and represents over 16.5% of total employment. This study is divided into four chapters. The first chapter of the project defines tourism and outlines the significance and importance of tourism using material of classic text. Produces different definitions of Tourisms and help us to understand Tourism as an International Phenomenon, as well as the Tourist product itself. We also discuss the political significance, educational significance, cultural significance and economic and social significance of Tourism. The second chapter tries to analyze and appraise the current situation of the Greek tourist industry and in detail produce a statistical analysis which shows the market structure, the types of holidays, the holiday facilities and the different types of tourists in Greece. The third chapter focuses on the prospects and new trends of the Greek Tourist industry and on the different strategic objectives and planning initiatives necessary for a competitive tourist industry. It is a fact that tourism is fundamental to the Greek economy and revenue from the industry helps to offset an otherwise adverse balance of payment because of the absence of heavy and competitive industry and the present and unfortunately long-lasting crisis in the shipping industry. Bearing in mind and despite the ever-changing tourist environment (strong euro, weak British sterling and American dollar) the future of the industry is optimistic and the forecasts favorable but pitfalls are always there. It is also tried to give a picture of the changing face of tourism in Greece, its potential and its future by discussing the alternative forms of Tourism. With the term  «alternative tourism » or  «tourism of specified interests » we define the summation of the completed tourism services, which are characterized by specialized work according to the specific needs and preferences of their customs, apply to a specialized public and count on ecologically permissible and mild activities, while they show off the natural beauties of the landscape without destroying it. Such sort of tourism is the Rural Agrotourism, the Cultural, Ecological Tourism e.t.c The forth chapter discusses a marketing analysis and planning, that focuses on the characteristics of the Greek islands and Greek coastal line, using the information, data and analysis of the previous chapters. Finally the conclusion summarizes the main points of all chapters and outlines the different factors which are very important and which dictate the tourism development in Greece. Tourism development is a very sensitive subject with several uncertainties. In addition, sufficient attention is not always given to the various problems that arise nor to the integration of tourism into the whole economy and society. CHAPTER 1 DEFINITIONS AND SIGNIFICANCE OF TOURISM INTRODUCTION The first chapter of the project defines tourism and outlines the significance and importance of tourism. Produces different definitions of Tourisms and help us to understand Tourism as an International Phenomenon, as well as the Tourist product itself. We also discuss the political significance, educational significance, cultural significance and economic and social significance of Tourism. Defining Tourism In a project dealing with tourism, it is sensible to begin by defining Tourism, before we go on to examine the different forms which tourism can take and the statistics related to it. In fact, the task of defining tourism is not as easy as it may appear and can be rather confusing and complicated. While it is relatively easy to agree on technical definition of particular categories of tourism or tourist, the wider concept is ill-defined. Firstly, it is important to recognize that tourism is just one form of recreation, along with sports activities, hobbies and all of these are discretionary uses of our leisure time. Tourism usually incurs expenditure, although not necessarily so. A cyclist or a hiker, out for a camping week-end, carrying his own food, may contribute nothing to the tourism revenue of a region. Tourism is further defined as the movement of people away from their normal place of residence. But again, we must specify how far people must be expected to travel before they can be counted as tourists. One of the first attempts to define tourism was that of Professors Hunziker and Krapf of Berue University. They said that tourism should be defined as the sum of phenomena and relationships arising from the travel and stay of non ­residents, in so far as they do not lead to permanent residence and are not connected to any earning activity. This definit ­ion helps to distinguish tourism from migrating, but it makes the assumption that it must necessarily include both travel and stay, thus precluding day tours. The weakness of this definition is that it appears not to include business travel, because it is connected with an income activity, even if that income is not earned in the destination country. In 1937 the League of Nations recommended a definition of tourist as one who travels for a period of 24 hours or more in a country other than that in which he usually resides. This was held to include persons traveling for pleasure, domestic reasons or health, persons traveling to a meeting or on business and persons visiting a country on a cruise level (even if for less than 24 hours). The principle weakness here is that it ignores the movement of domestic tourism. At the United Nations Conference on International Travel and Tourism, held in Rome in 1963 they considered recommendations put forward by the IOUTO (now the World Tourist Organizations) and agreed to the term visitors to describe any person visiting a country other than that in which he has his usual place of residence, for any reason other than following an occupation, remunerated from within the country visited. This definition was to cover two types of visitors. Tourists who are classed as temporary visitors staying at least 24 hours, whose purpose could be classified as leisure (whether for recreation, health, sport, holiday, study or religion) or business, family, mission or meeting; Excursionists, who were classed as temporary visitors staying less than 24 hours, including cruise travelers but excluding travelers in transit. A working party for the proposed Institute of Tourism in Britain (now Tourism Society) attempted to clarify the concept and reported in 1976: Tourism is the temporary short-term movement of people to destinations outside the places where they normally live and work, and activities during their stay at these destinations; it includes movement for all purposes, as well as day visits or excursions. This broader definition was reformulated slightly without losing any of its simplicity at the International Conference on Leisure Recreation Tourism, held by the Tourism Society in Cardiff in 1981: Tourism may be defined in terms of particular activities selected by choice and undertaken outside the home environment. Tourism may or may not involve overnight stays away from home. Significance of Tourism Tourism brings together people of different countries and backgrounds, has a political significance, educational significance, cultural significance and economic and social significance. The degree of significance achieved depends on the opportunities offered to tourists to meet freely with nationals of the host countries and the ability to converse in the relevant languages. In the ideal situation, tourism enhances awareness, knowledge and ultimately under ­standing between people of different nationalities. The importance of tourism was underlined by the United Nations resolution that Tourism is a basic and most desirable human activity deserving the praise and encourage ­ment of all people and all governments. In creating a better appreciation of other peoples ways of life and institutions tourism may create goodwill for a country. Each year many tourists travel to participate in particular events ranging from congress to athletic events. Their visits also provide opportunities to improve co-operation as well as to project an image of a country to the outside world. When traveling away from home, tourists come into contact with the places they visit and with the people living there and social exchange takes place. Their presence and their social background affect the social structure and way of life at the destination. Tourists are in turn affected by the experience and often carry back home with them new habits and a new outlook on life. Tourism has an educational significance. In the widest sense it has altogether beneficial effects which bring con ­tact between people of different races and nationalities. In a narrower sense, much tourist activity takes the form of study trips and attendance at courses and conferences with specified educational aims in view. Tourism is often accompanied by cultural exchanges and by cultural enrichment of those who travel as well as those at the receiving end. Cultural factors attract tourists to destinations architecture, historical monuments and birthplaces of famous people- are some places visited by tourists; festivals and exhibitions rely heavily on visitor traffic for their audience and attendance. In bringing together people of different backgrounds from different countries it therefore has a political and social significance. But the manifold significance of tourism does not arise only when people visit other countries. Internal, domestic tourism promotes similar interaction, between people and places to that knowledge and awareness which may enhance understanding. The main economic significance of tourism thus money earned in places of normal residence is spent in places visited is common to all tourism, whether international or domestic. Each year vast sums of money are transferred from the economies in which they are earned, to economies in receiving areas where they provide a source of income, a means of livelihood and amenities for the resident population. The outstanding economic effect of tourism lies in the purchasing power generated in receiving areas through the expenditure of visitors who tend to spend at a much higher rate than when they are at home. The flow of money generated by tourist expend ­iture finds its way into the overall economy of the tourist destination as the money is turned over and re-spent. But international tourist expenditure introduces an additional aspect of economic significance as countries which are separate political and economic entities have to balance their transact ­ions with the rest of the world. International tourism, there ­fore, enters into the balance of payments accounts of individual countries and is of major significance in international trade for countries which generate tourist traffic, it represents an import in much the same way as do the importing of merchandise. For countries receiving tourist traffic, it represents an export in much the same way as do the exports of merchandise. Globally, tourism constitutes a major item in the world which has shown a much faster rate of growth in recent years than world trade in goods. Tourism as a source of employment is particularly important for areas with limited alternative sources of employ ­ment .as is often the case in non-industrial areas like Greece, deficiencies in natural resources other th an diverse and scenic attractions. In addition to being a source of income and employment, tourism is frequently a source of amenity for the resident population of the tourist destination. The provision of income, jobs, and amenities for the resident population may be regarded as the main three beneficial effects of tourism which applies to a greater or lesser extent to any tourist destination. They are of particular significance to developing countries like Greece and to rural regions of the country. In comparison with other forms of economic development an improvement in living standards may be generated through tourism and its expenditure relatively quickly. No sophisticated technology is required to establish the basic facilities. As much of the industry is labour-intensive, tourism can absorb unemployed labour resources, which is particularly valuable in areas with surplus unskilled labour. Many operational skills are relatively simple and can be rapidly developed by inhabitants. To say this, is not to minimize the amount and quality of planning required to establish a tourist industry in a new area but to indicate some of the advantages and attractions it may have as compared with other types of developments. The challenge is clear for a region to decide: Whether it wishes to become a tourist destination. How to maximize the economic and other advantages of tourism. How to manage the problems and changes from the growth and development of tourism. CHAPTER 2 GREEK TOURISM ANALYSIS INTRODUCTION The second chapter tries to analyze and appraise the current situation of the Greek tourist industry and in detail produce a statistical analysis which shows the market structure, the types of holidays, the holiday facilities and the different types of tourists in Greece. The statistical data that will be collected from the different sources is going to be analyzed in order to specify the characteristics of Greek tourism, and the preferences and particulars of the tourists. Further on in the project this data will be used in order to conduct a development plan for the Greek s tourism and a marketing analysis. Special attention will be given to the islands and coastal areas of Greece. TOURISM DEVELOPMENT IN GREECE GENERAL CHARACTERISTICS In Greece the Tourism development started after the end of the Second World War. The tourism arrivals from 210.000 in 1956 were increased to 8.351.000 in 1988 and to 18,754,593 in 2007. The 85% of the tourism movement takes place on May-October while the full months, when the 50% of the tourists visits our country, are July, August and September which demonstrates intensively the seasonal characteristic of tourism in Greece. The specific data concern mainly coast areas and islands, which either are specialized in foreign tourism and possess big hotel units, or are specialized in local tourism, mainly under the form of summer residence. The visitors in Greece come mainly from Europe and especially, from countries of the European Union (Germans and British) and, in a smaller percentage, from N.America. Thus, we notice the dependence on the international tourism in our country. The main tourism destinations are: Rhodes, Corfu, Crete, Calchidiki, Mikonos and Santorini as well as Attica ( Athens) however lately there is a series of other smaller destinations. The large number of islands, the archaeological and historical sites in combination with the excellent weather conditions, constitutes some of the most important elements of Greek tourism, which have played a significant role in the countrys effort to attract more international tourists and establish Greece as a country unique in welcoming and providing hospitality services to them. However, all the elements of tourism mentioned above combined with establishments, infrastructure and an ideal picture of tourism in the country have certain vulnerable points, which should be attributed to the uncontrolled, unscheduled and sometimes anarchic tourism development of the country dating back to the 70s and early 80s. Despite all problems, however, tourism has managed to put Greece in the list of those host countries, which attract the greatest numbers of international tourists and receive the largest revenue from tourism while its contribution to the gross national product is approximately between and 10%, and to the domestic product approximately 14%. ECONOMIC AND TOURISM DEVELOPMENT OF THE GREEK ISLANDS AND COASTAL AREAS Geographically, the numerous Greek islands have their own particular characteristics. It would be no exaggeration to support the view that insular Greece has a Polynesian character, since 20% of its ground consists of big, medium and small, developed or underdeveloped, inhabited or uninhabited islands. Greece has 227 inhabited islands in all, 164 of which are in the Aegean Sea. According to the official census of the National Statistical Organization of Greece, in 1991 only 78 of these islands were inhabited by more than 100 people and 1600 Km coastal line. Despite the fact that there has recently been a growing concern about the economic development and modernization of the countrys regions, it cannot be supported that considerable accomplishments have been made toward that direction. Especially as concerns the islands, it should be pointed out that the effort for their economic development and growth has always focused on tourism, mainly due to an inability to expand present economic activities or develop new ones. The Greek islands of the Aegean Sea and the Ionian Sea and the coastal line areas have undoubtedly set quite significant tourism goals and are greatly attractive to tourists. The tourism development on those areas is of two kinds, there are those , such as Crete, Rhodes, Chalkidiki and Corfu, which seek to attract tourists, package tour buyers, and others which seek to attract individual tourists, non package tour buyers, travelling usually from one island to the next, from one place to an other. There are Greek islands, which have achieved both economic and tourism development faster than others. Most of them are part of an insular complex and, naturally, income per capita and therefore the standard of living of the inhabitants is higher compared to other islands. Generally speaking, tourism in most Greek islands is a developing economic activity, and those involved directly or indirectly in the production and promotion of tourism goods and services, i.e. tourism demand, take advantage of it. However, apart from tourism, certain islands have developed other economic activities equally well. That means tourism on those islands has not been developed unilaterally against other economic activities, but in a balanced and harmonious way. Undoubtedly most of the Greek islands should develop new economic activities wherever possible, as well as alternative forms of tourism, which can contribute to strengthening their economies and generally to a further economic development and evolution. Those islands, however, which have a limited economic activity and no possibility of development or expansion, should focus on a tourism development within their limits. To achieve this, however, certain prerequisites will have to be set. In other words, what they need is the necessary tourism infrastructure and superstructure, and then they will have to choose the right alternative form of tourism development. GREEK TOURISM STATISTICAL DATA ANALYSIS General Tourism Characteristics analysis Entry Points analysis The statistical data by G.N.T.O (Greek National Tourist Organization) was carried out at the Greek airports (Athens, zakynthos, Iraklio, Thessalonica, Kavala, Kerkyra, Kefallinia, Kos, Mykonos, Rodos, Samos, Thira, Skiathos, Chania, Other Places), the Greek seaport (Elefsina, Igoumenitsa, Iraklio, Thessaloniki, Kerkyra, Patra, Rodos, Pireas, Other Places), the road crossing points (Doirani Kilkis, Evzoni- Kilkis, Kakavia -Ioannina, Kastaneae -Evros, Kipi- Evros, Krystallopogi Florina, Niki- Florina, Ormenio Evros, Promachon- Serres, Sagiada Thesprotia) and the train stations(Dikea Evros, Idomeni- Kilkis, Promachon- Serres, Pythio- Evros) . In this way, the survey covered all those tourist who came to the country by air, by sea, by train and by road. Of the total tourist in 20007 68,51% (in 2006 71.76%) came by plane, 24,86% (in 2006 21,45) by road, 6,09 (in 2006 6,30) by boat and the remaining 0,54% (in 2006 0,49) by train. The airports of Athens and Iraklion showed the greatest amount of traffic (22,10% and 11,91% respectively). Next in order of magnitude were Rhodes (7,91%) and Corfu (4,79%). Foreign tourists by nationality and country of permanent residence analysis Arrivals from Europe, which holds the biggest share of the tourist market (92.7%), showed an increase by 9.9% in comparison with 2006. Arrivals from the European Union increased by 20%. This growth arises from the fact that the total of the European Union includes for 2007, the two member states, Bulgaria and Romania. The majority of foreigners, who are EU citizens, like 2006, came from the UK (15%), Germany (12.9%) and Italy (6.6%). In comparison with the previous year and taking into account the share they hold in the total arrivals, the highest increase is presented in the two members, Bulgaria (62.4%) and Romania (83.1%). Concerning the other European Union countries, there are some minor changes in Germany and UK, a remarkable increase by 5.9% in Netherlands and a reduction by 2.6% in Italy. In the other continents there is a significant increase in the countries of America (12.9%) and remarkable reductions in Asia (-6.1%), Africa (-9.3%) and Oceania (-6.1%). Purpose of visits (Principal reason) analysis Holidays, business or visiting friends and/or relatives are the main factors which decisively influence the decision of travel. The survey data suggests that 83% of tourists came to Greece just for holidays. With regard to the nationality of those who declared holiday the data attributed the highest percentage to the Norwegians (92%) followed by the Austrians (91%), the Swiss and the British (89%), the Dutch (83%) and so on. Business as an exclusive reason for visiting Greece accounted for only 7%-of all respondents. Visiting relatives or a combination of holidays and visiting relatives were reasons cited mostly by Americans, (8%) and Australians (7%) and more specifically persons of Greek origin who come to spend their holiday and at the same time visiting their relatives. Type of accommodation analysis The survey showed that 63% of all tourists stayed in hotel-type accommodation (this included apartments). 29% in villas, rented rooms and campsites, 4% with friends and relatives and the remaining 3% in other places (ship, under the stars, etc. etc,) and 1% were transit passengers. Foreigners preferences with regard to class of hotel showed 33% opting for luxury (five star and ? class hotels), approximately 30% for intermediate class hotels and the remainder for lower class hotels. In terms of nationality, 58% of the British stayed in hotels and the rest in villas, rented rooms and campsites. Of the British who stayed in hotels, 32% chose luxury and A class hotels and 26% chose intermediate class hotels. A significant percentage 13%) stayed in furnished apartments while 10% plumped for villa and country houses. Average duration of stay analysis In calculating the length of stay in Greece we took into consideration the tourists dates of arrivals and departures. An analysis of the relevant data showed that the largest percentage of tourists (35%) stayed in Greece for between 11 and 14 days, whereas 18% stayed for 15 to 21 days, 36% for less than 10 days and the remaining 11% for more than 22 days. From this distribution we calculated that the average length of stay in each phase of the survey was I4 days. The average duration of stay has risen by approximately 1.5 days over the last 6 years. This is because over this time period the number of tourists arriving on charter flights has increased and most of them stay for more than 13 days. The length of stay varied according to nationality, thus 53% of British, 48 of Norwegians, 47% of Swiss and 38% of Germans stayed in Greece for approximately 2 weeks. Average expenditure per person in â‚ ¬ analysis During his stay in Greece, according to statistics from the Bank of Greece, each foreigner spends an average of 74,3â‚ ¬ per day and 847,3â‚ ¬ per stay. It is interesting to look at the average daily expend ­iture by nationality. Below, I present the percentage of the various nationalities per category of average daily expenditure and expenditure per stay. TOURISTS CHARACTERISTICS ANALYSIS Sex and age analysis The distribution by gender of the surveys respondents showed 9% imbalance in favors of the men. Thus, out of the total number of respondents, 54 ·5% were male and 45.5% female. The distribution by age statistics shows the 16-25 and the 26-40 age brackets predominating with 32% and 38% respectively. The distribution by gender and age produced a different picture, 41% of male respondents were in the 26-40 age bracket, whereas 30% were aged 41 to 65. Conversely, 33% of women were between 16 and 25 years of age, while 36% were between 26 and 40 years. Male tourists from the following- countries outnumbered their distaff compatriots by the following ratios: Yugoslavs: 77.3 : 32.7 Dutch: 57 ·3 : 42.7 Austrians: 57.2 : 42.8 Italians: 55-3 : 46.6 British : 55.1 : 44 ·9 Germany: 55.1 : 44.9 Occupational Grouping analysis In the analysis of the occupation groupings, use was made of the international double digit coding system to identify particular types of occupations. More specifically, the following occupational groupings were used: Groups Occupation 0 Engineers, Chemists, Teachers, Agronomists, Doctors, Lawyers, Economists,  ·Accountants, Journalists, Artist (Commercial, applied and fine arts). 1 Managers and Senior Cadres (In public authority organizations and businesses). 2 Office employees (In the Civil Service organizations and businesses) . 3 Traders and sales people. 4 Students 5 Unspecified professions. 6 Those engaged in the communications sectors (Seamen, Airline personnel, road and rail transport workers, Post Office and telephone workers, etc., etc.) 7 Craftsmen (and blue collar workers). 8 Those employed in the service industries (Barbers, photographers, hotel staff, etc.) 9 Other unclassifiable occupations (Armed Forces, etc) 37% of the British tourists fall into Group ? (Engineers and professionals) and 14% into Group 4 (Students). This means that more than half of the total number of tourists visiting Greece belongs to the occupational grouping with an above-average level of culture. Group 2 members (Office employees) also accounted for a significant part (14%) of all tourists. The remaining occupational groupings represented 35% of the total and their distribution was virtually uniform. Tourist preferences by occupation and type and class of accommodation analysis The results of the survey showed 37% of the managerial class stayed in four star hotels, whereas 21% stayed in five star hotels. Students, not unexpectedly, showed a marked preference (39%) for pensions, hostels, boarding houses, rented rooms and campsites. A Class hotels absorbed 33% of those respondents who did not specify professions (groups) and 28% of trade and sales people. 34% of office staff, craftsmen and laborers stayed in intermediate class accommodation, whereas the respective figure for those in the engineering sector, the professional and the Civil Service was 31%. Of the self-employed, 7% stayed with friends and relatives, while 5% of those engaged in the transport and accommodation industry stayed in other forms of lodging (ships, etc.) Cost of stay analysis More than half (55%) of all the tourists polled come to Greece on a packaged holiday. 66% of the British asked to comment on the cost of their stay in Greece found it reasonable and within their budget, 25% thought it low (cheap) and only 5% found it high (expensive). Reasons for choosing Greece as a holiday destination analysis The climate and the classical sights were the principal reasons (75%) given by British queried for choosing Greece for a holiday. Publicity media and other factors influencing tourists choice of Greece on their first visit analysis An analysis of the data shows that 32% of the tourists visiting Greece for the first time acquired information on .the country from friends and relatives. This conclusion is particularly significant as it shows that a large proportion of first-time visitors to Greece go home satisfied and recommend Greece as an ideal holiday destination to their friends and relatives. The second most important source of information was travel agents, who influenced 40% of the British. Publicity (Newspapers, magazines, radio, Internet etc.) acquainted 49% of all British with Greece, other sources (Posters, books etc.) accounted for 7% · Finally, 17% had heard about Greece from more than one source (e.g., friends, internet and media). Places visited and stayed at analysis The statistics say, 33% stayed in the greater Athens area, (Athens, Piraeus, Attica coasts, Saronic Gulf Island). Other main areas of preference were Rhodes (25%), Crete (21%) the Peloponnesian and Ionian Islands (Corfu excepted) 17%. The Cyclades 14% and Corfu 14%. The favorite destinations of the British continues to be Corfu (40%) followed by Rhodes (26%), Crete (19%) and the Athens region (15%). Tourist Mobility within Greece analysis As regards tourist mobility during the period of the survey, the following was observed: Every tourist polled on average visited and stayed in 1.5 places. More specifically 66% of the tourists visited and stayed in only one area, 19% stayed in two and the remaining 15% in three and more than three areas. In terms of nationality, 87% of the British stayed in one area. This virtual immobility on the part of the British is due to the fact that as the majority of British holiday makers come to Greece on organized charter flights, they do not stay far from their resort area. Following the British in the immobility stakes are the Japanese (85%) the Norwegians and the Swedes (84%), the Yugoslavs (77%) and the Austrians with (72%). Finally, more than one area was visited by the Spaniards (72%), the Canadians (70%), the Americans (64%), the French (62%

America :: essays research papers

America as we know it includes a vast network of representative governments. During the colonial period of early America, Virginia was the first to introduce a representative assembly. This first glimpse of democracy influenced the shape of America today. It eventually caused the colonies to drift away from monarchial England, and to establish a democratic government. Ironically, from this government, slavery and racism sprouted. In an attempt to make Virginia a more pleasant place to live, the governor was instructed to create an assembly with the power to make laws. The assembly included two members from each plantation to serve as burgesses, or representatives. Convening in 1619 it became the first colonial, representative body (p.13). This was a significant step in the formation of America. A group of men representing the residents of a particular land would make laws that were meant for them. This was democracy at its earliest stage in America. Everywhere one goes today in America, there is democracy. Whether a church council, school club or the state general assembly, a representative group is always present. Democracy shapes America. One could view the first democratic group responsible for today's freedom. This was the assembly formed by George Yeardly (p.13). Perhaps, if the Virginia Company had not instructed the governor to establish an assembly, the idea of democracy might not have instilled into the minds of the colonists. Surely, without this first appearance, it is questionable that an idea suppressed for centuries under the English monarchy would surface anywhere else. Moreover, it led the way for other settlements to adopt a similar code. Another way the representative body shaped America was slavery. Most representatives approved slavery and practiced it. The early burgesses of the Virginian assembly received land as their pay wages (p.14). They needed people to work their newly acquired lands. Therefore, indentured servants were common on their plantations. The whole idea of indentured servants and their later inadequacy eventually led to the flood of black slaves to America. Because these representatives owned servants and slaves themselves, slavery was easily passed into law.

The Waters Of Babylon Essay -- essays research papers

"By the Waters of Babylon" I. Describe the story's exposition. During the exposition you learn that it is forbidden to go to any of the Dead Places except to search for metal, and he who touches the metal must be a priest of the son of the priest. You also learn that John is the son of a priest and is training to become a priest. II. Describe the story's conflict. The conflict of the story is that John must over come his fears and go to the city. This is needed for him to become a priest. He must go explore the city. III. What events make up the story's rising action? The rising action is made up of many parts. John touches a piece his father got from the Dead Place. He then fasted for a day and wait for a sign. He then saw an eagle flying east. Then he had to begin his journey. He then goes to the city and explores finding many statues and buildings. He then sees a man siting in a chair in one of the temples (skyscrapers). IV. Describe the story's climax. The climax of the story is when John realizes that the man and all the men in the Place of the Gods were just normal people. He realizes they are more advanced humans, but they were just like he was. V. What events make up the story's falling action? The falling action is when John goes back to town to tell his father what he saw. He then went to his father to be praised an purified. His father told him that "You went away a boy. You come back a man and a priest... The Waters Of Babylon Essay -- essays research papers "By the Waters of Babylon" I. Describe the story's exposition. During the exposition you learn that it is forbidden to go to any of the Dead Places except to search for metal, and he who touches the metal must be a priest of the son of the priest. You also learn that John is the son of a priest and is training to become a priest. II. Describe the story's conflict. The conflict of the story is that John must over come his fears and go to the city. This is needed for him to become a priest. He must go explore the city. III. What events make up the story's rising action? The rising action is made up of many parts. John touches a piece his father got from the Dead Place. He then fasted for a day and wait for a sign. He then saw an eagle flying east. Then he had to begin his journey. He then goes to the city and explores finding many statues and buildings. He then sees a man siting in a chair in one of the temples (skyscrapers). IV. Describe the story's climax. The climax of the story is when John realizes that the man and all the men in the Place of the Gods were just normal people. He realizes they are more advanced humans, but they were just like he was. V. What events make up the story's falling action? The falling action is when John goes back to town to tell his father what he saw. He then went to his father to be praised an purified. His father told him that "You went away a boy. You come back a man and a priest...

Computer network Essay

Connects three office computers and one computer used for Point-of-Sale (POS) services at each of your stores. You also want six (6) computers in the lobby/store where patrons can download music and you can run â€Å"training classes† for people to learn about using MP3 players and get other basic information. The two offices have to be connected into one cohesive network, sharing POS services and other critical company information. You also need to provide a â€Å"hand out† casual area for people to stop in and discuss music and connect wirelessly to the Internet (you might even offer free coffee to entice people to come in to your store). ï‚ · Provides adequate security for all of the company communications and documents (especially sensitive sales documents). All POS services must be protected. All general network access should be segmented from the company POS services. Fast and have additional capacity as the company grows Provides for centralized printing Supports the eventual addition of other stores to the network Provides customers with a general information Website and a secure Website where clients can buy services, and products Provides for limited downtime (24 hour downtime maximum) Provides for centralized management and control of the computers in the two stores, so that you can maintain the network from off-site Provides for long-term cost effectiveness Provides a suite of software tools for the employees to effectively communicate and a POS solution for the stores The company does not have any equipment. Your plan should include a complete network and computer system that meets these requirements and future expansion plans. The two store locations will (eventually) be within a five-mile radius of each other. The locations are within a suburban area that has current technological infrastructures and related technology offerings. The stores will need a sales system and print services for invoices. Complete your proposal including costs for computing equipment, network infrastructure, network servers, printers, and related hardware, software, and accessories. Include as much detail as possible as well as  justification as to your selections. Diagram and explain your physical network and computer design as well as the logical network design (server installation, domain layout, etc.). As you are a small business, cost is a major factor and should be minimized. Connects three office computers and one computer used for Point-of-Sale (POS) services at each of your stores. You also want six (6) computers in the lobby/store where patrons can download music and you can run â€Å"training classes† for people to learn about using MP3 players and get other basic information. The two offices have to be connected into one cohesive network, sharing POS services and other critical company information. You also need to provide a â€Å"hand out† casual area for people to stop in and discuss music and connect wirelessly to the Internet (you might even offer free coffee to entice people to come in to your store). ï‚ · Provides adequate security for all of the company communications and documents (especially sensitive sales documents). All POS services must be protected. All general network access should be segmented from the company POS services. Fast and have additional capacity as the company grows Provides for centralized printing Supports the eventual addition of other stores to the network   Provides customers with a general information Website and a secure Website where clients can buy services, and products Provides for limited downtime (24 hour downtime maximum) Provides for centralized management and control of the computers in the two stores, so that you can maintain the network from off-site Provides for long-term cost effectiveness Provides a suite of software tools for the employees to effectively communicate and a POS solution for the stores The company does not have any equipment. Your plan should include a complete network and computer system that meets these requirements and future expansion plans. The two store locations will (eventually) be within a five-mile radius of each other. The locations are within a suburban area that has current technological infrastructures and related technology  offerings. The stores will need a sales system and print services for invoices. Complete your proposal including costs for computing equipment, network infrastructure, network servers, printers, and related hardware, software, and accessories. Include as much detail as possible as well as justification as to your selections. Diagram and explain your physical network and computer design as well as the logical network design (server installation, domain layout, etc.). As you are a small business, cost is a major factor and should be minimized. Connects three office computers and one computer used for Point-of-Sale (POS) services at each of your stores. You also want six (6) computers in the lobby/store where patrons can download music and you can run â€Å"training classes† for people to learn about using MP3 players and get other basic information. The two offices have to be connected into one cohesive network, sharing POS services and other critical company information. You also need to provide a â€Å"hand out† casual area for people to stop in and discuss music and connect wirelessly to the Internet (you might even offer free coffee to entice people to come in to your store). ï‚ · Provides adequate security for all of the company communications and documents (especially sensitive sales documents). All POS services must be protected. All general network access should be segmented from the company POS services. Fast and have additional capacity as the company grows Provides for centralized printing Supports the eventual addition of other stores to the network Provides customers with a general information Website and a secure Website where clients can buy services, and products Provides for limited downtime (24 hour downtime maximum) Provides for centralized management and control of the computers in the two stores, so that you can maintain the network from off-site Provides for long-term cost effectiveness Provides a suite of software tools for the employees to effectively communicate and a POS solution for the stores The company does not have any equipment. Your plan should include a complete  network and computer system that meets these requirements and future expansion plans. The two store locations will (eventually) be within a five-mile radius of each other. The locations are within a suburban area that has current technological infrastructures and related technology offerings. The stores will need a sales system and print services for invoices. Complete your proposal including costs for computing equipment, network infrastructure, network servers, printers, and related hardware, software, and accessories. Include as much detail as possible as well as justification as to your selections. Diagram and explain your physical network and computer design as well as the logical network design (server installation, domain layout, etc.). As you are a small business, cost is a major factor and should be minimized. Connects three office computers and one computer used for Point-of-Sale (POS) services at each of your stores. You also want six (6) computers in the lobby/store where patrons can download music and you can run â€Å"training classes† for people to learn about using MP3 players and get other basic information. The two offices have to be connected into one cohesive network, sharing POS services and other critical company information. You also need to provide a â€Å"hand out† casual area for people to stop in and discuss music and connect wirelessly to the Internet (you might even offer free coffee to entice people to come in to your store). ï‚ · Provides adequate security for all of the company communications and documents (especially sensitive sales documents). All POS services must be protected. All general network access should be segmented from the company POS services. Fast and have additional capacity as the company grows Provides for centralized printing Supports the eventual addition of other stores to the network Provides customers with a general information Website and a secure Website where clients can buy services, and products Provides for limited downtime (24 hour downtime maximum) Provides for centralized management and control of the computers in the two stores, so that you can maintain the network from off-site Provides for long-term cost effectiveness Provides a suite of software tools for the employees to effectively communicate and a POS solution for the stores The company does not have any equipment. Your plan should include a complete network and computer system that meets these requirements and future expansion plans. The two store locations will (eventually) be within a five-mile radius of each other. The locations are within a suburban area that has current technological infrastructures and related technology offerings. The stores will need a sales system and print services for invoices. Complete your proposal including costs for computing equipment, network infrastructure, network servers, printers, and related hardware, software, and accessories. Include as much detail as possible as well as justification as to your selections. Diagram and explain your physical network and computer design as well as the logical network design (server installation, domain layout, etc.). As you are a small business, cost is a major factor and should be minimized. Connects three office computers and one computer used for Point-of-Sale (POS) services at each of your stores. You also want six (6) computers in the lobby/store where patrons can download music and you can run â€Å"training classes† for people to learn about using MP3 players and get other basic information. The two offices have to be connected into one cohesive network, sharing POS services and other critical company information. You also need to provide a â€Å"hand out† casual area for people to stop in and discuss music and connect wirelessly to the Internet (you might even offer free coffee to entice people to come in to your store). ï‚ · Provides adequate security for all of the company communications and documents (especially sensitive sales documents). All POS services must be protected. All general network access should be segmented from the company POS services. Fast and have additional capacity as the company grows Provides for centralized printing Supports the eventual addition of other stores to the network Provides customers with a general information Website and a secure Website where clients can buy services, and products Provides for limited downtime (24 hour downtime maximum) Provides for  centralized management and control of the computers in the two stores, so that you can maintain the network from off-site Provides for long-term cost effectiveness Provides a suite of software tools for the employees to effectively communicate and a POS solution for the stores The company does not have any equipment. Your plan should include a complete network and computer system that meets these requirements and future expansion plans. The two store locations will (eventually) be within a five-mile radius of each other. The locations are within a suburban area that has current technological infrastructures and related technology offerings. The stores will need a sales system and print services for invoices. Complete your proposal including costs for computing equipment, network infrastructure, network servers, printers, and related hardware, software, and accessories. Include as much detail as possible as well as justification as to your selections. Diagram and explain your physical network and computer design as well as the logical network design (server installation, domain layout, etc.). As you are a small business, cost is a major factor and should be minimized. Connects three office computers and one computer used for Point-of-Sale (POS) services at each of your stores. You also want six (6) computers in the lobby/store where patrons can download music and you can run â€Å"training classes† for people to learn about using MP3 players and get other basic information. The two offices have to be connected into one cohesive network, sharing POS services and other critical company information. You also need to provide a â€Å"hand out† casual area for people to stop in and discuss music and connect wirelessly to the Internet (you might even offer free coffee to entice people to come in to your store). ï‚ · Provides adequate security for all of the company communications and documents (especially sensitive sales documents). All POS services must be protected. All general network access should be segmented from the company POS services. Fast and have additional capacity as the company grows Provides for centralized printing Supports the eventual addition of other stores to the network Provides customers with a general information Website and a secure Website where clients can buy services, and products Provides for limited downtime (24 hour downtime maximum) Provides for centralized management and control of the computers in the two stores, so that you can maintain the network from off-site Provides for long-term cost effectiveness Provides a suite of software tools for the employees to effectively communicate and a POS solution for the stores The company does not have any equipment. Your plan should include a complete network and computer system that meets these requirements and future expansion plans. The two store locations will (eventually) be within a five-mile radius of each other. The locations are within a suburban area that has current technological infrastructures and related technology offerings. The stores will need a sales system and print services for invoices. Complete your proposal including costs for computing equipment, network infrastructure, network servers, printers, and related hardware, software, and accessories. Include as much detail as possible as well as justification as to your selections. Diagram and explain your physical network and computer design as well as the logical network design (server installation, domain layout, etc.). As you are a small business, cost is a major factor and should be minimized. Connects three office computers and one computer used for Point-of-Sale (POS) services at each of your stores. You also want six (6) computers in the lobby/store where patrons can download music and you can run â€Å"training classes† for people to learn about using MP3 players and get other basic information. The two offices have to be connected into one cohesive network, sharing POS services and other critical company information. You also need to provide a â€Å"hand out† casual area for people to stop in and discuss music and connect wirelessly to the Internet (you might even offer free coffee to entice people to come in to your store). ï‚ · Provides adequate security for all of the company communications and documents (especially sensitive sales documents). All POS services must be protected. All general network access  should be segmented from the company POS services.   Fast and have additional capacity as the company grows Provides for centralized printing Supports the eventual addition of other stores to the network Provides customers with a general information Website and a secure Website where clients can buy services, and products Provides for limited downtime (24 hour downtime maximum) Provides for centralized management and control of the computers in the two stores, so that you can maintain the network from off-site Provides for long-term cost effectiveness Provides a suite of software tools for the employees to effectively communicate and a POS solution for the stores The company does not have any equipment. Your plan should include a complete network and computer system that meets these requirements and future expansion plans. The two store locations will (eventually) be within a five-mile radius of each other. The locations are within a suburban area that has current technological infrastructures and related technology offerings. The stores will need a sales system and print services for invoices. Complete your proposal including costs for computing equipment, network infrastructure, network servers, printers, and related hardware, software, and accessories. Include as much detail as possible as well as justification as to your selections. Diagram and explain your physical network and computer design as well as the logical network design (server installation, domain layout, etc.). As you are a small business, cost is a major factor and should be minimized.